another definition in the dictionary:
Quantitative_Ob-objectives which can be expressed in specific numerical terms, for example, a salesperson might set as an objective for his or her territory 'to increase sales revenue of Product X by 10% in 1991'.
Iceberg_Princip-a theory that suggests that aggregated data can hide information that is important for the proper evaluation of a situation.
Divisional_Sale
a sales manager with responsibility for the sales activities of one of the operating divisions of a company.
see also:
Physical_Distri
the storage, handling and movement of goods within an organisation and their shipment to customers. ...
another definition in the dictionary:
Brand_Leveragin-broadening a company's product range by introducing additional forms or types of products under a brand name which is already successful in another category. Also called Product Leveraging, Brand Extension and Franchise Extension.
Foreground_Radi-a term used in reference to pre-recorded or live radio programs featuring music and commercial announcements broadcast direct to stores where the advertised merchandise is available.
Mark_Down_Ratio
the difference between the original selling price of an article and the price to which it is reduced ...
another definition in the dictionary:
Free_Market-a market place which has minimum direct involvement of government in market decisions.
Problem_Childre-see Question Marks.
Market_Niche
a small but profitable segment of a market unlikely to attract competitors. ...
another definition in the dictionary:
Organisational_-see Industrial Services.
Area_of_Dominan-the geographic region covered by a particular television station, also referred to as the station's Designated Marketing Area (DMA).
Assembly_Market
see Assemblers. ...
another definition in the dictionary:
Dominant_Design-a product configuration which endures, a particular combination of product features which appears to satisfy the market and survives, without major change, for some time.
Continuum_of_Pl-the idea that planning is a multi-level process, beginning at the top with corporate planning and going downwards through all divisions of the firm, with each subsequent level linked to the one above it by the over-riding mission and objectives of the corporation.
Government_Mark
federal, state and local government departments and agencies which buy goods and services needed to ...
another definition in the dictionary:
Skim_the_Cream_-see Market Skimming Pricing.
Line_Retrenchme-see Product Line Retrenchment.
