another definition in the dictionary:
Curve_Fitting-a method of analysing associative data in which a number of possible curve shapes - straight lines, concave, convex, s-shaped etc - are used with historical data to discover trends or relationships.
Broadening_Conc-the extension of marketing as a business philosophy to encompass the marketing activities of non-profit organisations. See Non-Profit Marketing.
Dominant_Design
a product configuration which endures, a particular combination of product features which appears to satisfy the market and survives, without major change, for some time.
see also:
Contests
a form of sales promotion in which consumers are induced to buy earlier, or in greater quantity, by ...
another definition in the dictionary:
Decline_Stage_-the final stage of the product life cycle (after introductory stage, growth stage and maturity stage) when sales are dropping because the original need and want have diminished or because another product innovation has been introduced. See Product Life Cycle, Introductory Stage, Growth Stage, Maturity Stage.
Possession_Util-the value given to a product by virtue of the fact that the purchaser has the legal right to own and use it freely.
Communication_P
the process by which a message, encoded by a sender, is transmitted through a medium to a receiver, ...
another definition in the dictionary:
Buyer_Resolutio-the idea that a buyer decides to purchase only after mentally resolving five specific issues - need, product, source, price, and timing.
Franchise_Exten-see Brand Extension.
Pre_Ticketing
the practice by a vendor of placing a tag on each product sold listing its particular style, size, c ...
another definition in the dictionary:
Price_Elastic_S-segments of the market which are more responsive to price changes than other segments of the market. See Price Elasticity.
Mail_Order_Sell-a system of retailing in which customers order merchandise, usually from a catalogue, by mail, the goods are shipped direct to the customer's home.
Pull_Strategy
promotion to end-users (mainly by means of advertising, sales promotion and publicity) rather than t ...
another definition in the dictionary:
Lead_Generation-the activity of identifying potential customers.
Package_Modific-making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package.
Recognition_Tes
a means of evaluating the effectiveness of a firm's recent advertising, respondents are shown an adv ...
another definition in the dictionary:
Alternative_Med-media vehicles, apart from the traditional ones, which are available for promotional purposes, examples of newer alternative media are video catalogs and audiotext. See Video Calalog, Audiotext.
Retail_Advertis-advertising by retailers direct to consumers.
