another definition in the dictionary:
Media_Vehicle-a specific medium for the transmission of an advertiser's message.
Limited_Decisio-see Limited Problem Solving.
Down_Market_Con
consumers who habitually look for, and purchase, low-priced rather than more expensive products. See Up-Market Consumers.
see also:
Advantage_Matri
see Boston Consulting Group Advantage Matrix. ...
another definition in the dictionary:
Marketing_Intel-information gathered from sources external to the firm for use in decision-making. See Marketing In formation System.
Competitive_Att-options available for attacking a competitor, these include a frontal attack (head-on), a flanking attack (attack at a point of weakness), an encirclement attack (attack on several fronts at once), a by-pass attack (attack by diversifying into new territories, products or technologies) and a guerilla attack (attack by waging small, intermittent skirmishes).
Distribution_Ch
see Marketing Channels. ...
another definition in the dictionary:
Inertia_Selling-a selling practice in which unsolicited goods and services are sent to consumers in expectation that many will prefer to purchase rather than to return them, the practice is considered undesirable and legislation protecting consumers has been enacted.
Pass_Up_Method-handling a buyer's objection by attempting to ignore or 'pass off' the buyer's objection, especially if there is reason to believe that the objection is not made seriously and does not warrant a response. See Objections.
ASCC
abbrev. Australian Standard Commodity Classification. ...
another definition in the dictionary:
Advertising_App-see Advertising Budget.
Expected_Return-cepted. Also called the Expected Value Method and Expected Value Analysis.
Selective_Expos
the perception by an individual of certain, more relevant, facts or advertisements but not of others ...
another definition in the dictionary:
Brand_Awareness-see Brand Familiarity.
Logo-a distinctive mark, sign or symbol, or a graphic version of a company's name, used to identify and promote its product.
Inventory_Remar
an innovative strategy for reducing the risks of introducing a new product. Prior to the launch of t ...
another definition in the dictionary:
Ad_Hoc_Marketin-marketing research conducted in response to a specific, one-time-only need.
Sales_Leads-telephone inquiries, letters, responses to advertising or direct mail, etc that direct a salesperson to a prospective customer.
