another definition in the dictionary:
Manchester_Man-an old term for a salesperson, originally used in reference to salespeople hired by textile firms in Manchester, England, in the late eighteenth century to sell the goods produced by the developing factory system.
Stagflation-a term coined to describe a situation which exists in an economy when high unemployment and rising prices and wages occur together.
Downside_Inelas
a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside inelasticity means that there is no significant increase in demand as the price falls. See Downside Elasticity, Upside Elasticity, Upside Inelasticity.
see also:
Market_Segmenta
the organisation of a firm's marketing activities so that a separate division is responsible for eac ...
another definition in the dictionary:
Media_Mix-the combination of media types used to carry the advertiser's message.
Downward_Stretc-introducing a new product into a product line at the lower priced end of the market. See Product Line Stretching, Upward Stretching, Two-Way Stretching.
Counsellor_Appr
see Adviser Close. ...
another definition in the dictionary:
Personal_Income-the wages, salary, etc. earned by an individual.
Accessibility-one of the four major requirements (with actionability, measurability and substantiality) for useful market segmentation, accessibility expresses the notion that the segment targeted must be able to be reached and served adequately by the firm's promotion and distribution system. See Actionability, Measurability, Substantiality.
Price_Inelastic
buyers' insensitivity to price, when the percentage change in quantity demanded is less than the per ...
another definition in the dictionary:
Smart_Card-an ultra-thin card, similar to a bankcard or credit card, containing computer chips capable of receiving, storing and transmitting significant amounts of data with marketing applications.
Favorability_Sc-a scaling device for measuring a target audience's feelings or attitudes towards a company or its products. Responses are commonly recorded on a five-stage scale: 1. Very Unfavorable, 2. Somewhat Unfavorable, 3. Indifferent, 4. Somewhat Favorable, 5. Very Favorable. Also called Image Analysis. See Familiarity Scale.
Open_System
any system or enterprise (nation or business firm) that is affected by external forces. ...
another definition in the dictionary:
Buying_Power-the resources, especially financial, that customers have at a given time.
MRSA-abbrev. Market Research Society of Australia.
Advertising_Age
a firm specialising in the creation, design and media placement of advertisements, and in the planni ...
another definition in the dictionary:
Scanner_Systems-electronic equipment which allows product bar codes to be read, the information recorded by the scanning devices is used in marketing decision making, including inventory control. See Bar Codes.
Need_Directed_C-one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) identified in the Stanford Research Instituteís survey of American lifestyles. Need-directed consumers, representing about ten per cent of consumers in the U.S., are motivated by need rather than by choice. See Inner-directed consumers, Outer-directed consumers.
