another definition in the dictionary:
Date_Stamping-See Open Dating.
Average_Fixed_C-a measure of cost control, calculated by dividing the total fixed cost of the goods produced by the number of units sold.
Downward_Stretc
introducing a new product into a product line at the lower priced end of the market. See Product Line Stretching, Upward Stretching, Two-Way Stretching.
see also:
Adaptive_Strate
domestic marketing tactics, plans and methods which have been altered to suit local conditions in fo ...
another definition in the dictionary:
Product_Life_Cy-a concept which draws an analogy between the span of a human life and that of a product, suggesting that, typically, a product's life consists of four stages - introductory, growth, maturity and decline, the concept is used as a tool to formulate marketing strategies appropriate to each of the stages.
Australian_Coun-the central body of the trade union movement in Australia, formed in the 1920s to represent the interests of trade unions nationally, its major concerns are industrial relations and wage payments to union members.
Sliding_Down_th
a pricing method in which the initial price is set at the highest possible level and then gradually ...
another definition in the dictionary:
Cash_Cows-products or strategic business units within the organisation's mix which are characterised by high market share and low market growth, Cash Cows produce the revenue required to develop and support less successful or newer products. See Boston Consulting Group Portfolio Analysis Matrix, Dogs, Question Marks, Stars.
Distribution_Co-costs associated with the holding of inventory and the shipment of goods to customers.
Informative_Adv
advertising intended to inform rather than to persuade or remind. ...
another definition in the dictionary:
Brand_Personali-the feeling that people have about a brand as distinct from what the product can actually do.
Four_Ps-the four major controllable variables of the marketing mix - product, price, promotion and place.
Outside_Order_T
a salesperson who visits customers to write up orders but is not responsible for persuading them to ...
another definition in the dictionary:
Forward_Integra-a strategy for growth in which a company develops by seeking ownership of, or some measure of control over, its distribution systems. See Backward Integration, Horizontal Integration.
Reactive_Market-marketing activities forced upon an organisation by competitive action, defensive strategies. See Proactive Marketing Strategies.
Discount_Store
see Discount House. ...
another definition in the dictionary:
External_Stimul-advertisements, posters, coupons, point-of-purchase materials, store displays, etc which give rise to a drive. See Learning Process, Drive.
Consumer_Market-buyers and potential buyers of goods and services for personal and household use.
