another definition in the dictionary:
Convergent_Dive-Disversification into related businesses. See Concentric Diversification, Divergent Acquisition, Diversification.
Area_Market_Spe-a marketing manager, with good local knowledge, located in a high-volume, distinctive market to support the sales effort.
Dramatisation_o
the vitality given to a presentation or demonstration of a product by a salesperson to a buyer, presentations can be dramatised by using audiovisual aids, involving the buyer in the operation of the product, etc.
see also:
Packaged_Goods
a sub-category of consumer non-durable goods, toothpaste, shampoo and soap powder are packaged consu ...
another definition in the dictionary:
Advertising_Sta-a body comprising representatives from the retail trade, trade unions, academics, advertising agencies and the media established to administer voluntary advertising codes and to provide a vehicle for consumer complaints about advertising.
Lagged_Effect-see Lagged Response.
Buyer_Behaviour
the study of consumers and organisations in relation to their purchase decisions. See Consumer Behav ...
another definition in the dictionary:
Industrial_Dist-a marketing intermediary, roughly equivalent to a wholesaler in consumer markets, who purchases industrial products in bulk from manufacturers for resale to small industrial users.
AIDCA-acronym for Awareness, Interest, Desire, Conviction, Action, mental states which supposedly lead a potential customer to a buying decision. See Formula Selling.
Reseller_Market
the market consisting of wholesalers and retailers who buy products for resale purposes. ...
another definition in the dictionary:
Contests-a form of sales promotion in which consumers are induced to buy earlier, or in greater quantity, by the offer of prizes of cash or merchandise to be won in a competition. See Sales Promotion.
Full_Function_M-see Full-Service Wholesaler.
Free_alongside_
a pricing approach in which the manufacturer pays the freight cost to the wharf, costs associated wi ...
another definition in the dictionary:
Sales_Potential-an organisation's expected sales of a product in a given market for a specified period, the share of the total market that a firm can reasonably expect to attain in a given time. See Market Potential.
Order_Processin-all of the activities related to filling a customer's order - checking the order, prices, terms, customer credit and stock levels, producing an invoice, picking the goods from the warehouse, packing and shipping them, and collecting payment.
Need_Directed_C
one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) ...
another definition in the dictionary:
Adversarial_Sho-a consumer whose shopping behaviour is characterised by a determination to get good value at a low price, a bargain hunter, one who regards all prices as negotiable.
Industrial_Pack-the protective wrapping and boxing of finished industrial goods for shipment.
