another definition in the dictionary:
Brand_Switching-the changing of support and conviction for one brand to a competing brand. See Brand Loyalty.
Growth_Rate-see Market Growth Rate.
Drip_Advertisin
limited expenditure on advertising over a relatively long period of time. See Burst Advertising Expenditure.
see also:
Exclusive_Sales
a region in which a distributor has been given sole rights to a manufacturer's product. ...
another definition in the dictionary:
Social_Class-the level of society to which an individual belongs, Australians, generally, perceive themselves as being members of either the upper-middle class, middle class or working class.
Reinforcement_A-advertising intended to reassure purchasers, to tell them that they have done the right thing in buying the particular product and to explain how to get the best results and most stisfaction from its use, the purpose of reinfrcement advertising is to maintain market share.
Historical_Anal
an approach to sales forecasting in which the past sales results of a similar product are used to pr ...
another definition in the dictionary:
Drive-a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learning Process.
Image_Different-as a source of competitive advantage, a company may differentiate itself from its competitors by image, the particular image or 'personality' it acquires is created by its logo and other symbols, its advertising, its atmosphere, its events and personalities. Other sources of differentiation for competitive advantage include product differentiation, services differentiation, and personnel differentiation.
Adaptive_Contro
a system of marketing control which allows for changes to be made to marketing objectives during a p ...
another definition in the dictionary:
Authorisation-see Brand Authorisation.
Organisational_-the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for use in making other products, for resale, or in the operation of their businesses.
Functional_Disc
a price allowance given to a firm performing some part of the marketing function for other members o ...
another definition in the dictionary:
AANA-abbrev. Australian Association of National Advertisers
Follow_the_Lead-decisions and actions taken by a firm which chooses to follow the market leader as an alternative to challenging it, essentially reactive, follow-the-leader strategies, also known os 'me-too' strategies, minimise the risk of retaliation which might result from an attack, direct or indirect, on the market leader's share. See Breakthrough Strategies.
Sales_Tasks
the job activities carried out by salespeople, these may include direct selling tasks (making produc ...
another definition in the dictionary:
Loss_Leader-a product offered at less than cost to attract purchasers to a store so that they will buy other items at regular prices.
Alternative_Clo-a closing technique in which a salesperson presents two alternatives in an attempt to get a commitment from the buyer to one, (eg. 'The red or the black?', 'Cash or card?') See Close.
