another definition in the dictionary:
Monopsony-a market situation in which there is only one buyer.
Psychographic_S-the division of a heterogeneous market into relatively homogeneous groups on the basis of their attitudes, beliefs, opinions, personalities and lifestyles, sometimes called 'State-of-Mind' Segmentation.
Drop_In_Product
a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the competitor's equipment or machinery without the need to alter settings and without affecting performance.
see also:
Bar_Code_Scanne
see Scanner Systems. ...
another definition in the dictionary:
Decoding-the step in the communication process in which the receiver accepts and interprets the message. See Communication Process, Encoding.
Open_Bid-a system, common in the government market, of calling for bids from selected suppliers.
Flanking_Defenc
a competitive marketing strategy in which the market leader attempts to identify and strengthen its ...
another definition in the dictionary:
Hedonists- who habitually seek pleasurable experiences, individuals who, by nature, seek products which provide them with the most pleasure, without regard to calories, sugar content, salt content, cholesterol levels, colouring or preservative additives, and so on, hedonists are above-average consumers of chocolates, soft drinks, beer, etc.
Mall_Intercept-a type of marketing research interview, typically, respondents are chosen in shopping centres.
Capital_Items
long-lived business assets (buildings, plant and equipment, etc) of a firm. ...
another definition in the dictionary:
Incremental_App-an approach used in determining the ideal size of a sales force based on the difference between the expected gross profit that will be earned by the addition of an extra salesperson and the cost of hiring, training and maintaining that salesperson.
AFMA-abbrev. Associate Fellow of the Marketing Association of Australia and New Zealand.
Receiver
the target of a message in the communication process. ...
another definition in the dictionary:
National_Brand-see Manufacturerís Brand
Membership_Grou-a reference group to which an individual belongs. See Aspirational Group, Dissociative Group.
Direct_Marketin
a distribution channel in which no intermediaries are used, a manufacturer sells direct to an end-us ...
another definition in the dictionary:
Maslow_s_Hierar-a theory propounded in 1954 by Abraham Maslow, a U.S. psychologist, who hypothesised that some innate human needs are more pressing than others, and must be satisfied before any less pressing ones can be attended to. He arranged human needs into five categories in ascending order - Physiological Needs, Safety Needs, Belongingness and Love Needs, Esteem Needs and Self-Actualisation Needs.
National_Accoun-major accounts which are sometimes served by a separate salesforce because of their importance. Account specialists try to meet their special needs and to develop close relationships with key personnel. Also referred to as Direct Accounts and House Accounts.
