another definition in the dictionary:
Order_Filling_C-warehousing, transportation, order processing, billing and collection of payments.
Loading_Objecti-one of a three possible aims or objectives (with loyalty objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to buy a greater quantity of the product than they would otherwise have done. See Loyalty Objective, Trial Objective.
Dual_Distributi
a system of marketing channel organisation in which a manufacturer uses two approaches simultaneously to get products to end-users, commonly, one approach is to use marketing intermediaries, while the other is to sell direct to end-users.
see also:
Learning
fixed behavioural changes resulting from an individual's experiences. ...
another definition in the dictionary:
Comparative_Adv-advertising in which a firm names a competitor's product and compares it with its own, also called Comparison Advertising. See Competitive Advertising.
Distribution_Co-costs associated with the holding of inventory and the shipment of goods to customers.
Price_Lining
pricing different products in a product line at various price points, depending on size and features ...
another definition in the dictionary:
Buying_Cycle-the time taken by an organisation to complete its decision to buy.
Formal_Training-training given in a classroom setting as opposed to that given in the field. See Curbside Sales Training, On-the-Job Training.
Safety_Recall
the request by a manufacturer for the return of a particular batch or model of a product (for repair ...
another definition in the dictionary:
Elasticity_of_D-a measure of the degree to which any change in the price of a product will affect the demand for it. See Inelasticity of Demand.
Brand_Competito-competing brands of products which can satisfy a consumer's wants almost equally as well as each other. See Competitors.
Horizontal_Dive
a growth strategy in which a company seeks to add to its existing lines new products that will appea ...
another definition in the dictionary:
Percentage_of_S-a method of setting a budget for promotion in which the sum to be expended in a given period is a fixed percentage of the sales income for the previous period.
Need_Objection-an objection by a prospective buyer that they have no need for the product offered by a salesperson. See Objections.
Geographic_Segm
the division of a total, heterogeneous market into relatively homogeneous groups on the basis of are ...
another definition in the dictionary:
Non_Cumulative_-a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount.
Belongingness_a-the desire for love and affection from others. See Maslow's Hierarchy of Needs.
