another definition in the dictionary:
Inventory_Remar-an innovative strategy for reducing the risks of introducing a new product. Prior to the launch of the new product, a firm may negotiate with an inventory remarketing company for the sale of any unused stock of the new product in the event that it fails to sell as well as expected, thus, the inventory remarketing company will buy the balance of the stock, at the previously agreed price, and resell it, usually in a different market and through different distribution channels.
Catalogue_Marke-a form of direct marketing in which customers order from catalogues which are sent to them by mail, the ordered goods are shipped directly to them.
Dummy_Media_Veh
a mock-up of a media vehicle (magazine, etc) used to test advertising effectiveness with a representative group of the target market.
see also:
Qangos
acronym for Quasi-autonomous Non-government Agencies. ...
another definition in the dictionary:
Endorsements-recommendations to purchase a particular brand of product made in advertisements by well-known personalities or experts.
Industrial_Mark-the marketing of goods and services to business organisations for use in the manufacture of their products or in the operation of their businesses, also called Business-to-Business Marketing.
Affordable_Meth
see All-We-Can-Afford Method. ...
another definition in the dictionary:
Attitude_Tracki-measuring the degree of satisfaction with a product through an on-going study of consumer attitudes towards it.
Customer_Relati-a division of an organisation with responsibility for ensuring that customers are satisfied with the goods or services they have purchased and with the way the organisation has served them.
Sales_Training
formal or informal coaching in sales methods, product knowledge, and account handling given to a sal ...
another definition in the dictionary:
Samples-products distributed free of charge to prospective buyers to promote future purchases.
FAS-abbrev. Free-alongside-Ship (at port of export).
Inner_Directed_
one of three broad groups of consumers (with Need-Directed Consumers and Outer-Directed consumers) i ...
another definition in the dictionary:
Product_Life_Cy-a concept which draws an analogy between the span of a human life and that of a product, suggesting that, typically, a product's life consists of four stages - introductory, growth, maturity and decline, the concept is used as a tool to formulate marketing strategies appropriate to each of the stages.
Desk_Research-see Secondary Research.
Audit
see Marketing Audit. ...
another definition in the dictionary:
Demand_Inelasti-see Inelasticity of Demand.
Growth_Stage_of-the second stage (after the introductory stage) in the life cycle of a successful product, sales revenues increase steadily as the product finds market acceptance, prices generally remain high despite increasing competitive threats and profit margins are at peak level.
