another definition in the dictionary:
Merchandise_All-of their products.
Gatekeepers-people within organisations who can control the flow of information to members of the buying centre. See Buying Centre.
Dumping
a practice in which a firm sells its product cheaply into a foreign market undercutting the domestic price.
see also:
Served_Market
that part of the total market which a company decides to target, also called the Target Market. ...
another definition in the dictionary:
Complementary_P-the pricing of one product at the optimum level, regardless of cost or profit considerations, so that the demand for another product which is used with it will increase and so maximise the profits from both products together.
Management_by_O
an evaluation and control system in which individual salespeople set goals and objectives for themse ...
another definition in the dictionary:
Audimeter-a mechanical instrument or device for monitoring television usage and program choice (for ratings surveys, etc), colloquially called a people-meter or black box. See Single Source Data.
Go_Error-a failure at any stage (but especially at the screening stage) in the new product development process when a decision is made to proceed with a product which, in hindsight, should have been abandoned. See Drop Error, New Product Development.
Single_Product_
the decision by a producer to offer only one product variant with few, if any, options. ...
another definition in the dictionary:
Marketing_Era-the period following the end of the Second World War which saw the emergence of the marketing concept as the prevailing trend in business.
Forward_Buy-the placement of an inventory purchase order earlier than required in order to take advantage of a special price offer, or similar.
Brand_Monopoly
a circumstance in which a particular brand dominates a market. ...
another definition in the dictionary:
Receiver-the target of a message in the communication process.
Direct_Response-a form of non-store retailing in which customers order merchandise by mail or telephone and the goods are shipped direct to their homes, also referred to as Direct-Response Selling. See At-Home TV Shopping.
Counter_Adverti
advertising sponsored by pressure groups in opposition to certain products. ...
another definition in the dictionary:
Ethics-see Marketing Ethics.
Collusion-agreement between a group of companies to fix a common price. See Cartel.
