another definition in the dictionary:
Commodity_Marke-markets typified by the homogeneity of products and a virtual irrelevance of branding.
Source_Objectio-an objection by a prospective buyer levelled against the firm represented by the salesperson.
EEC
abbrev. European Economic Community.
see also:
Narrowcasting
a term used in reference to cable television in the U.S., where cable TV stations, with specialised ...
another definition in the dictionary:
Product_Based_M-a marketing structure of an organisation in which staff specialists have responsibility for various products of the organisation (rather than for particular markets), most appropriate when customer needs are differentiated by product. See Market-Based Marketing Organisation.
Place_Strategy-the element of a firm's decision-making concerned with developing an efficient and effective means of storing and handling finished products and of getting them efficiently to the target market.
Marketing_Resea
a formal, planned approach to the collection, analysis, interpretation and reporting of information ...
another definition in the dictionary:
Go_Error-a failure at any stage (but especially at the screening stage) in the new product development process when a decision is made to proceed with a product which, in hindsight, should have been abandoned. See Drop Error, New Product Development.
Broker-a marketing intermediary or middleman between buyer and seller, an agent. See Agent.
Limited_Service
a wholesaler providing less than the full range of services of some other wholesalers but attempting ...
another definition in the dictionary:
Demographic_Cha-variables within a nation's population, such as age, gender, income level, marital status, ethnic origin and education level.
ACTU-abbrev. Australian Council of Trade Unions.
Silent_Close
a closing technique in which the salesperson presents or demonstrates the product to the prospective ...
another definition in the dictionary:
Promotional_Par-an alliance between a manufacturer of a product and another company for the purposes of promotion, for example, Coca-Cola Co. may form a promotional partnership with 20th Century Fox Film Corp., agreeing to pay that company to display the soft drink prominently in a forthcoming feature film. See Movie Tie-Ins, Entertainment Marketing.
Cluster_Analysi-a multivariate statistical technique used to identify entities with similar characteristics from those without them.
Retail_Mix
the mix of variables, including location, merchandise, communications, price, services, physical att ...
another definition in the dictionary:
Promotional_Cam-a coordinated series of promotional efforts built around a single theme and designed to achieve a specific objective.
Ceiling_Price-see Price Ceiling.
