another definition in the dictionary:
Channel_Flows-the flow of physical goods and services, title, promotion, information and payment along a channel of distribution. See Marketing Channels.
Industrial_Buye-the study of the motives and actions of, and the influences upon, industrial buyers while engaged in the purchasing of goods and services. See Organisational Buying Behaviour.
EFTPOS
abbrev. Electronic Funds Transfer at Point of Sale.
see also:
Alternative_Med
media vehicles, apart from the traditional ones, which are available for promotional purposes, examp ...
another definition in the dictionary:
Selling_Proposi-see Unique Selling Proposition.
Sales_Response_-a measure of the likely level of sales in a given period at different levels of expenditure on any of the major marketing mix variables.
Advertising_Wea
see Consumer Wearout. ...
another definition in the dictionary:
Need_Directed_C-one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) identified in the Stanford Research Instituteís survey of American lifestyles. Need-directed consumers, representing about ten per cent of consumers in the U.S., are motivated by need rather than by choice. See Inner-directed consumers, Outer-directed consumers.
Institutional_M-a market consisting of schools, universities, hospitals, charities, clubs and similar organisations which buy goods and services for use in the production of their own goods and services.
Expected_Value_
see Expected Return Model. ...
another definition in the dictionary:
Product_Depth_(-see Product Line Length.
Rebate-a temporary price reduction to encourage immediate purchase.
Bait_Advertisin
an advertising practice, now illegal in Australia, in which attractive, low-priced goods, few or any ...
another definition in the dictionary:
Optimising-an approach to planning in which a firm expresses its intention to do things better (as opposed to 'better things') in the future. See Adaptivising, Satisficing.
Freight_Charges-transportation costs involved in shipping goods from producer to customer.
Inept_Set
brands that a buyer is aware of when considering a purchase, thinks poorly of , but uses in some way ...
another definition in the dictionary:
Retail_Buyer-an individual employed by a retailer primarily to buy merchandise for resale through the store.
Price_Incentive-a common form of sales promotion in which price reductions are offered to consumers to encourage them to buy a particular product earlier or in larger quantity.
