Marketing Dictionary

another definition in the dictionary:

Membership_Grou-a reference group to which an individual belongs. See Aspirational Group, Dissociative Group.

Product_Attribu-distinctive tangible and intangible features of a product that give it its value to a user.

ENP

abbrev. Expected Net Profit.



see also:

Market_Segmenta
the organisation of a firm's marketing activities so that a separate division is responsible for eac ...

another definition in the dictionary:

Consumer_Behavi-the behaviour of individuals when buying goods and services for their own use or for private consumption.

One_Price_Polic-a policy of offering the same price to every customer. See Differential Pricing.

Australian_Prod
a number allocated systematically to a product to distinguish it by producer, size, style, etc, the ...

another definition in the dictionary:

Commission-a payment made to a salesperson based on a percentage of the value of the goods sold.

Account_Strateg-broad methods employed in achieving the objectives set by a salesperson for a particular account.

Private_Treaty
a market agreement arranged by a buyer and seller in private negotiation. ...

another definition in the dictionary:

Open_System-any system or enterprise (nation or business firm) that is affected by external forces.

Quota_Sample-a nonprobability sample, chosen without regard to location, representativeness, etc. from individuals who meet certain specified criteria.

AFA
abbrev. Advertising Federation of Australia. ...

another definition in the dictionary:

Imagery-the symbols, images or graphic representations used in advertising to suggest a particular mood or feeling.

Rational_Buying-reasons for buying that are based on logic or judgement rather than on emotion.

Pre_Approach_St
the first stage in the selling process, the stage in which a salesperson prospects for new accounts, ...

another definition in the dictionary:

Attitudes-enduring favourable or unfavourable feelings, emotions and action tendencies towards a issue or subject.

Account_Represe-a salesperson with direct responsibility for one specific major account or a group of major accounts.


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