another definition in the dictionary:
Competition-see Competitors.
Detailer-a salesperson, especially in the pharmaceutical drug industry, whose primary task is to inform clients about new products. See Missionary Selling.
Early_Adopters
the group in a market second only to innovators in the speed with which they adopt a new product. See Diffusion of Innovation, Early Majority, Innovators, Laggards, Late Majority.
see also:
Run_Out_Strateg
a strategic decision to allow a product in the decline stage of its life-cycle to continue to be sol ...
another definition in the dictionary:
Group_Selling-a selling situation in which a salesperson presents a product or product range to a group of buyers from one company or to a buying committee. See Team Selling.
Objections-any form of sales resistance offered by a buyer to a salesperson.
Sampling_Frame
the source from which sampling units (respondents) are chosen in a marketing research study, commonl ...
another definition in the dictionary:
Escalator_Claus-a clause in a contract which allows a tenderer to adjust the final amount charged to take account of price rises in component parts between acceptance of the bid and completion of the delivery, installation, etc.
Product_Line_Ex-adding depth to an existing product line by introducing new products in the same product category, product line extensions give customers greater choice and help to protect the firm from a flanking attack by a competitor. See Product Line, Product Line Depth, Product Line Stretching.
Drip_Advertisin
limited expenditure on advertising over a relatively long period of time. See Burst Advertising Expe ...
another definition in the dictionary:
Brand_Reinforce-activity associated with getting consumers who have tried a particular brand to become repeat purchasers and with attracting new users, brand reinforcement is a key objective of the growth stage of the product's life cycle. See Growth Stage of the Product Life Cycle.
Line_Pruning-see Product Line Pruning.
CIF
abbrev. Cost, Insurance and Freight. ...
another definition in the dictionary:
NAM_Teams-see National Account Marketing
Interview_Study-a common technique for gathering primary data in marketing research. Respondents in an interview study complete a questionnaire delivered to them by telephone or mail or in a face-to-face interview.
Product_Life_Cy
a concept which draws an analogy between the span of a human life and that of a product, suggesting ...
another definition in the dictionary:
High_Involvemen-products for which the buyer is prepared to spend considerable time and effort in searching. See Low-Involvement Products.
Product_Categor-the specific generic to which a good or service belongs, for example, while Fanta is a brand name, the product category to which it belongs is soft drinks.
