Marketing Dictionary

another definition in the dictionary:

Industrial_Buye-individuals who purchase goods and services on behalf of the organisations by which they are employed, purchasing officers. See Organisational Buyer.

Pre_Ticketing-the practice by a vendor of placing a tag on each product sold listing its particular style, size, colour, etc, the pre-ticketing is designed to make re-ordering easier for a reseller.

Economic_Foreca

a prediction of the likely impact on the business environment of factors such as inflation, interest rates, unemployment, government and consumer spending, etc.



see also:

Cross_Elasticit
a measure of the affect a change in the price of one product will have on the demand for a substitut ...

another definition in the dictionary:

Business_Streng-a measure of the ability a firm has to compete successfully in a particular market.

Agent-an intermediary or middleman who facilitates the flow of goods and services from producer to end-user, but who, unlike other members of the distribution channel, does not take title to them.

Anticipatory_Pr
the practice of setting a somewhat higher price than would otherwise have been chosen in expectation ...

another definition in the dictionary:

Brand_Strategie-decision-making for the effective handling of brands, three general branding strategies are available - a single brand for all of the organisation's products, family branding, or the use of individual brand names for all products. See Corporate Branding, Family Brand, Individual Brand Name.

Expected_Value_-see Expected Return Model.

Intangible_Prod
the unobservable characteristics which a physical good possesses, such as style, quality, strength, ...

another definition in the dictionary:

International_M-marketing actvities intended to facilitate the exchange or transfer of goods between nations.

Distribution_Ba-pricing methods designed to recover or offset the costs associated with the shipment of goods to distant customers. See Geographic Pricing.

Inertia_Selling
a selling practice in which unsolicited goods and services are sent to consumers in expectation that ...

another definition in the dictionary:

Performance_All-a discount or price reduction given to a wholesaler or retailer who promises to perform some additional activity (special display, etc) to sell a greater quantity of product.

Product_Item-a product variant with its own distinctive attributes (price, packaging, etc.), also called a Stock-Keeping Unit and a Stock-Taking Unit.


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