another definition in the dictionary:
SELECT-acronym for Situation analysis, Explicit statement of the problem, Laying out the research design and collecting data, Evaluating the data and making a decision, Creating a plan to implement the decision and Testing the correctness of the decision - a six-step approach to the process of marketing research.
Account_Objecti-the specific aims and sales goals to be achieved within a specified period by a salesperson for an account for which he or she is responsible.
Economic_Order_
the optimum quantity of each product that must be ordered to balance the inventory holding costs against the order processing costs, holding costs increase with more inventory, while order processing costs decrease.
see also:
Simulated_Store
a form of pre-testing of new product introductions prior to full-scale commercialisation, to study t ...
another definition in the dictionary:
Sampling_Princi-the idea that a small number of randomly chosen units (the sample) of a total population (the universe) will tend to have the same characteristics, and in the same proportion, as the population as a whole.
Sales_Engineer-a salesperson hired primarily for engineering knowledge or strong technical skills.
ADMA
abbrev. Australian Direct Marketing Association. ...
another definition in the dictionary:
Needs-innate feelings of deprivation in a person. See Wants.
Planned_Economy-,also called Controlled Allocation System, Command System, see also Free Market System, Capitalist System.
Clutter_Level
See Clutter, Audience Tune-Out. ...
another definition in the dictionary:
Diffusion_of_In-the idea that some groups within a market are more ready and willing to adopt a new product than others and that the product is diffused through a society in waves, the groups, in order of their readiness to adopt are innovators (2.5 percent of the population), early adopters (13.5 percent), early majority (34 percent), late majority (34 percent) and laggards (16 percent).
Multi_Channel_M-a system in which a producer uses more that one channel of distribution, commonly, producers who use multichannel marketing systems operate their own retail stores as well as sell through other wholesalers and retailers. Multichannel retailers are also called Merchandising Conglomerates.
Australian_Asso
an association representing the interests of large marketing companies in the advertising industry. ...
another definition in the dictionary:
Free_on_Board_P-a pricing method in which a producer bears only the costs involved of delivery of goods 'free-on-board' to a local carrier's despatch point, at that time, title for the goods passes to the purchaser, who is responsible for the remainder of the freight charge. See Geographical Pricing.
Captioned_Photo-a photograph with a brief description of its contents, frequently issued by public relations personnel with news releases or feature articles.
Blue_Sky_Laws
legislation intended to prevent sales to gullible investors. ...
another definition in the dictionary:
Clutter-All non-programming time on radio and TV, this includes time given to advertsing commercials, station or channel promotions, station or channel identifications and program credits. Excessively high clutter levels may result in audience tune-out. See Clutter Level, Audience Tune-Out.
Bottom_Up_Appro-an approach to promotion budgeting which takes as its basis the tasks that are thought to be necessary to achieve the specified promotion objectives, these tasks are costed and the total cost, when approved by top management, is the budget. See Objective and Task Budgeting, Top-Down Approach to Promotion Budgeting.
