another definition in the dictionary:
Regional_Brands-manufacturers' brands sold only in certain regions.
Group_Selling-a selling situation in which a salesperson presents a product or product range to a group of buyers from one company or to a buying committee. See Team Selling.
Economic_Utilit
the ability of a good or service to satisfy a customer's needs or wants, the five kinds of economic utility are form utility, time utility, place utility, information utility and possession utility.
see also:
Benefit_Segment
the division of a market into groups or segments on the basis of the particular benefit sought by ea ...
another definition in the dictionary:
Encirclement_At-a competitive strategy used by a strong challenger to attack the market leader, the market challenger launches an attack on several fronts at once in an attempt to break the leader's grip on the market.
Dealer_Listing-the namimg in a product advertisement of certain retailers who have stocks, the naming of dealers is done as a convenience to consumers and to encourage the retailers to carry higher stock levels. Also referred to as Tagging.
Product_Attribu
distinctive tangible and intangible features of a product that give it its value to a user. ...
another definition in the dictionary:
Channel_Flows-the flow of physical goods and services, title, promotion, information and payment along a channel of distribution. See Marketing Channels.
Deflation-a slowing of the economy characterised by falling prices and wages, the reverse of inflation.
Audience_Qualit
a measure of the kind and quality of the target consumers likely to be exposed to the advertisement. ...
another definition in the dictionary:
Decentralised_E-any system for the exchange of goods or services which does not utilise a central marketplace. See Centralised Exchange System.
Product_Line_Le-the number of different products in a product line. See Product Line.
Macro_environme
the major uncontrollable, external forces (economic, demographic, technological, natural, social and ...
another definition in the dictionary:
Market_Challeng-a company holding a major market share and competing vigorously with the market leader for outright leadership. See Market Follower, Market Leader, Market Nicher.
Marketing_Expen-a marketing control measure used to determine whether the cost of the marketing activities engaged in to produce the level of sales in a given period was excessive, total marketing expenses are expressed as a percentage of total sales revenue.
Scrambled_Merch
see Scrambled Assortment. ...
another definition in the dictionary:
Fake_Interview-a job interview held when a company advertises a non-existent position in its firm hoping to attract personnel from competing firms, the aim of this unethical tactic is usually, to obtain competitive information.
Scrambled_Assor-an assortment strategy in which a reseller decides to carry dissimilar or unrelated lines to generate additional sales, for example, a newsagency might add indoor plants and housewares to its range of newspapers, stationery and books. Also known as Scrambled Merchandising. See Assortment Strategies, Broad Assortment, Deep Assortment, Exclusive Assortment.
