another definition in the dictionary:
Advertising_Obj-specific aims or intentions of an advertisement (for example, to inform, to persuade, to remind).
Single_Niching-a strategy followed by companies which operate in only one market niche. See Market Niche, Multiple Niching.
Economies_of_Sc
reductions in the price per unit of marketing or manufacturing a product as the quantity marketed or produced increases.
see also:
Regional_Brands
manufacturers' brands sold only in certain regions. ...
another definition in the dictionary:
Perceptual_Mapp-a tool or process used in marketing research for charting the way individuals selected from the target market perceive different companies, products or brands, also called Position Mapping.
Long_Run_Averag-the average cost per unit of a set or group of products in the long term. Note that the long-run average cost may be somewhat lower than the short term average cost because of the effects of greater production experience. See Average Cost, Short-Run Average Cost.
High_Involvemen
products for which the buyer is prepared to spend considerable time and effort in searching. See Low ...
another definition in the dictionary:
National_Brand-see Manufacturerís Brand
Order_Cycle_Tim-the time between placement of the order by the customer and the receipt of the merchandise.
Evaluative_Prob
questions posed by salespeople to help their understanding of a prospective customer's feelings on a ...
another definition in the dictionary:
Omnibus_Survey-a type of marketing research survey, commonly organised by a major professional marketing research company, in which different cross sections of the community are interviewed by probability sampling at regular intervals about buying habits, product and brand preferences, etc, called an 'omnibus' survey because any marketer can join in (on a regular or ad hoc basis), for a fee, to add questions.
Maintenance_Sel-generating sales volume from existing customers.
Movie_Tie_Ins
a promotional strategy in which a payment is made to a movie company in return for prominent featuri ...
another definition in the dictionary:
Brand_Personali-the feeling that people have about a brand as distinct from what the product can actually do.
FOB-abbrev. Free-on-Board.
Australian_Fede
the umbrella group for the consumer movement in Australia. ...
another definition in the dictionary:
Single_Source_D-marketing research information, collected from the same source - by people-meters and scanning devices, for example - that makes it possible to link an individual's purchasing behaviour to specific media exposure.
Adversarial_Sho-a consumer whose shopping behaviour is characterised by a determination to get good value at a low price, a bargain hunter, one who regards all prices as negotiable.
