another definition in the dictionary:
Follow_the_Lead-a pricing strategy adopted by firms which copy the market leader's prices.
Opinion_Leader-an individual who actively provides opinions about products to others or from whom views, opinions and advice is sought. See Key Influence People.
Effective_Buyin
an individual's disposable income, consisting of salary and wages, dividends, interest, profits, etc., less all government taxes. See Disposable Income.
see also:
Convenience_Pro
a category of consumer product purchased frequently and with little thought and effort. ...
another definition in the dictionary:
Sales_Training-formal or informal coaching in sales methods, product knowledge, and account handling given to a sales representative by another more experienced salesperson, a sales manager or a specialist sales trainer.
Dealer_Listing-the namimg in a product advertisement of certain retailers who have stocks, the naming of dealers is done as a convenience to consumers and to encourage the retailers to carry higher stock levels. Also referred to as Tagging.
DAGMAR
acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book b ...
another definition in the dictionary:
Sales_Orientati-see Selling Concept.
Direct_Response-a form of non-store retailing in which customers order merchandise by mail or telephone and the goods are shipped direct to their homes, also referred to as Direct-Response Selling. See At-Home TV Shopping.
Blanket_Purchas
a purchase arrangement in which a buyer contracts with a supplier to take delivery of an agreed quan ...
another definition in the dictionary:
Sender-the originator of the message in the communication process, also called the Source. See Communication Process.
Sales_Quota-the expected level of sales for a territory in a given period, a sales quota is the expression of a territory's volume and profit objectives.
Manipulative_Se
selling practices in which the salesperson attempts to overwhelm the prospective buyer, high-pressur ...
another definition in the dictionary:
Responsiveness-the degree to which people control their emotions when relating to others, used in selling as an indicator of social style. See Social Styles, Amiable, Analytical, Driver, Expressive.
Continuous_Mark-on-going marketing research (as opposed to that conducted for a specific purpose.) See Ad Hoc Marketing Research.
Portfolio_Analy
the systematic evaluation or assessment of a company's businesses or products, two variables frequen ...
another definition in the dictionary:
Flighting-scheduling advertising campaigns in irregular bursts followed by periods of relative or complete inactivity. See Continuity, Pulsing.
Fake_Interview-a job interview held when a company advertises a non-existent position in its firm hoping to attract personnel from competing firms, the aim of this unethical tactic is usually, to obtain competitive information.
