another definition in the dictionary:
Bartering-exchanging goods for others of equal value.
Counter_Adverti-advertising sponsored by pressure groups in opposition to certain products.
Ego_States
a proposition in transactional analysis that every person has three mental conditions - parent ego state, child ego state and adult ego state, and that at any particular time one of these states is dominant in the personality.
see also:
Product_Flankin
a competitive marketing strategy in which a company produces its brands in a variety of sizes and st ...
another definition in the dictionary:
Place_Marketing-marketing activity intended to promote an awareness, and favourable opinion, of a particular place or region.
Market_Minimum-the level of sales that a firm can expect to achieve in a market without promotional effort of any kind.
Choice_Set
the final set of brands from which a consumer makes a purchase choice after some brands in the aware ...
another definition in the dictionary:
Sales_Managemen-the process of planning, organising, controlling and evaluating the activities of the sales force.
Distribution_Ch-see Marketing Channels.
Action_Program
a detailed plan showing how major marketing tasks will be managed and implemented, who will do them, ...
another definition in the dictionary:
Broadening_Conc-the extension of marketing as a business philosophy to encompass the marketing activities of non-profit organisations. See Non-Profit Marketing.
Group_Influence-members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or purchase behaviour. See Reference Groups, Aspirational Reference Groups, Contactual Reference Groups, Membership Reference Groups.
Sender
the originator of the message in the communication process, also called the Source. See Communicatio ...
another definition in the dictionary:
Expert_Forecast-a sales forecasting method in which outside specialists or industry experts - economists, academics, management consultants, advertising executives, etc. - are asked to assist in the preparation of the sales forecast.
Exclusivity-see Exclusive Agreements, Exclusive Distribution.
Carryover_Effec
the rate at which the effectiveness of an advertising campaign diminishes with the passing of time, ...
another definition in the dictionary:
Market_Segment_-one of four possible market segmentation approaches (with concentrated segmentation strategy, product line expansion strategy and differentiated segmentation strategy) available to a firm in relation to the segment or segments it wishes to target, in a market segment expansion approach a firm targets one product to several segments of the market, thus expanding the market for one product. See Segmentation Strategies, Concentrated Segmentation Strategy, Product Line Expansion Strategy, Differentiated Segmentation Strategy.
Cues-an environmental entity (advertisement, sign, store display, etc) which results in a specific response to satisfy a drive. See Learning.
