another definition in the dictionary:
Financial_Resou-the availability of money in the form of cash, securities, creditors, loan facilities, etc possessed by an organisation.
Place_Strategy-the element of a firm's decision-making concerned with developing an efficient and effective means of storing and handling finished products and of getting them efficiently to the target market.
Elaboration_Pro
questions posed by salespeople when positively encouraging prospects to provide additional information about their needs.
see also:
Exclusive_Agree
agreements between manufacturers and middlemen in which the latter are granted sole rights to distri ...
another definition in the dictionary:
Reliability-the accuracy with which data in a marketing research study has been collected, a reliable marketing research study should produce similar results if repeated.
Marketing_Conce-a business orientation or philosophy that holds that organisational success is dependent upon the efficient identification of the needs and wants of target markets and the effective satisfaction of them.
Bottom_Up_Appro
an approach to sales forecasting which takes market conditions rather than the company's objectives ...
another definition in the dictionary:
Mark_Up-the amount added by a wholesaler or retailer to the cost of a product to determine the selling price to the customer.
Product_Form_Co-firms offering slightly different variants of the same basic product.
Citizen_Action_
one of the several types of public which may influence an organisation's decision-making, a group wi ...
another definition in the dictionary:
Idea_Marketing-activities associated with the marketing of a cause or idea. See Broadening Concept.
FOC-abbrev. Front-of-Counter.
KIPS
abbrev. Key Influence People. ...
another definition in the dictionary:
PLC-abbrev. Product Life Cycle
Absolute_Produc-a new product introduction which does not manage to recover its production and marketing costs, the company incurs a financial loss.
Long_Run_Averag
the average cost per unit of a set or group of products in the long term. Note that the long-run ave ...
another definition in the dictionary:
Audit-see Marketing Audit.
Advertising_Obj-specific aims or intentions of an advertisement (for example, to inform, to persuade, to remind).
