another definition in the dictionary:
Centralised_Exc-a system for the trading of goods which utilises a central market. See Decentralised Exchange System.
Parasitic_Adver-advertising by one group which has an adverse effect upon another group. For example, the advertising of lamb may reduce sales of beef, the advertising of apples may reduce sales of pears.
a measure of the degree to which any change in the price of a product will affect the demand for it. See Inelasticity of Demand.
Slippage
in sales promotion, the percentage of purchasers who fail to redeem an offer made with the purchase. ...
another definition in the dictionary:
Cents_Off_Deal-see Price Packs.
Corporate_Issue-advertising in which an organisation states publicly its position on a controversial issue. See Advocacy Advertising, Corporate Advertising.
Selling_Agent
see Agent. ...
another definition in the dictionary:
Psychological_R-the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its product offering, especially where the buyers generally underestimate its quality. See Market Positioning, Real Positioning, Repositioning, Competitive Depositioning.
Persuasive_Adve-advertising intended to persuade (rather than to inform or remind).
Proactive_Marke
marketing activites which anticipate competitive action and attempt to forestall it, offensive strat ...
another definition in the dictionary:
Product_Positio-a tool used in comparing consumer perception of the differences between products or brands, consumers are asked to mark the particular location of a product or barnd on a two-dimensional 'map', where the axes of the map are attributes felt by consumers to be important. See Perceptual Mapping.
Dependent_Varia-the variables in a research experiment which are affected by manipulation of the explanatory or experimental variables. See Experimental Variables.
Limited_Decisio
see Limited Problem Solving. ...
another definition in the dictionary:
Marketing_Perfo-see Marketing Audit.
Credit_Terms-conditions negotiated between seller and buyer relating to the time within which the buyer is obliged to pay for the products purchased and any discounts to be allowed by the seller for earlier payment or additional services performed.
Principle_of_In
a technique used in selling in which the salesperson, knowing the buyer's personal interests or buyi ...
another definition in the dictionary:
Marketing_Depar-a term used to refer to the orientation of an organisation which has established a separate department to look after its marketing activities but which is not totally imbued with the marketing philosophy.
Evaluative_Crit-features of a supplier, product, etc. considered by a buyer when choosing between alternatives, evaluative criteria may be objective or subjective.