another definition in the dictionary:
Simulated_Store-a form of pre-testing of new product introductions prior to full-scale commercialisation, to study their behaviour towards the new products, consumers selected from the target market are asked to shop in test supermarket facilities into which the new products have been placed.
Consumer_Franch-the understanding consumers have of a brand. See Franchise-Building Sales Promotions.
Electronic_Reta
the use by customers of computer terminals in conveniently located shopping kiosks to call up product information and then to place orders using credit cards.
see also:
Corporate_Image
advertising aimed at establishing an identity for a firm in the public mind. See Corporate Advertisi ...
another definition in the dictionary:
Mock_Purchase-a tactic in which a person poses as a customer, usually to obtain information about a competitor's product or plans.
Sales_Planning-the assessment of the current situation in a sales region, the setting of objectives, the formulation of strategies and tactics, and the establishment of control and evaluation procedures.
Profit_Centre
a division of an organisation with responsibility for generating its own income, and with accountabi ...
another definition in the dictionary:
Free_Standing_R-a retail store, not located in a shopping complex with other retailers, having its own premises and parking area.
Adoption-the choice of one product over another.
Benefits_Sought
the specific advantages looked for in products when buyers purchase them. See Behaviouristic Segment ...
another definition in the dictionary:
Multiple_Segmen-targeting a number of distinct segments in the same market and developing a separate marketing mix for each.
Specialty_Adver-an advertiser's message printed on small items such as diaries, note-pads and key-rings, usually to give away without obligation to prospective customers.
Per_Capita_Inco
average income per person in a population. ...
another definition in the dictionary:
Quantity_Discou-a price reduction made to encourage a purchaser to order a larger quantity than would otherwise have been purchased.
Guaranteed_Pric-an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a product is lowered while the intermediary is still holding stocks, the difference will be refunded, the purpose of the guaranteed price is to encourage the intermediary to order a large quantity of the product with confidence.
Narrowcasting
a term used in reference to cable television in the U.S., where cable TV stations, with specialised ...
another definition in the dictionary:
MBO-abbrev. Management by Objectives
Current_Ratio-the commonest of three financial ratios used to evaluate a firm's liquidity, current assets are expressed as a percentage of current liabilities. See Acid-Test Ratio, Quick Ratio.
