another definition in the dictionary:
Gross_Profit-the amount left when selling costs and operating expenses are deducted from total revenue, also called Gross Margin.
Augmented_Produ-a product enhanced by the addition of related services and benefits, eg. installation, warranty, maintenance and repair services, etc. See Core Product, Tangible Product.
Electronic_Shel
see Shelf-Talkers
see also:
Basic_Stock
the level of inventory required to meet the desired service standard taking into account the expecte ...
another definition in the dictionary:
Selling_Up-a practice in selling aimed at convincing the customer to buy a higher-priced item than the one originally enquired about.
Reseller-a middleman, one who buys merchandise to resell it at a profit.
Feature_Modific
a change made to any feature of a product in order to make it safer, more useful or more valuable to ...
another definition in the dictionary:
S_Type_Response-a response to an advertisement or an advertising campaign which is slow to take effect but gradually gathers pace. See C-Type Response.
Feedback-the mechanism in the communication process which allows the sender to monitor and evaluate the receiver's response to a message. See Communication Process.
Consultative_Se
an approach to personal selling emphasising the role of the salesperson as consultant, the salespers ...
another definition in the dictionary:
Business_Mix-the combination of businesses in which a firm is engaged.
Attitudes-enduring favourable or unfavourable feelings, emotions and action tendencies towards a issue or subject.
Minor_Decisions
see Minor Points Close. ...
another definition in the dictionary:
Redemption-the conversion of a sales promotion coupon to a purchase.
Price_Taker-any firm which is unable to influence the general level of commodity prices by altering the quantity of the product produced, a firm operating in a perfectly competitive market situation is, necessarily, a price-taker. Price-takers are sometimes also referred to as Quantity Adjusters as their chief decision is to adjust the amount they produce to a given price. See Perfect Competition.
Mass_Media_Adve
advertising in a non-selective way by means of the popular media in order to reach the widest possib ...
another definition in the dictionary:
Experimental_Re-a systematic and scientific approach to marketing research in which the research manipulates one or a number of variables and measures any change in other variables.
Scanning-see Environmental Scanning.
