Marketing Dictionary

another definition in the dictionary:

Dramatisation_o-the vitality given to a presentation or demonstration of a product by a salesperson to a buyer, presentations can be dramatised by using audiovisual aids, involving the buyer in the operation of the product, etc.

Baby_Bouncers-the generation of people who are the children of the 'baby boomers', also referred to as Yuppie Puppies. See Baby Boomers.

Emergency_Goods

a category of consumer goods consisting of items purchased quickly in necessity. See Consumer Goods, Convenience Goods.



see also:

Expressive_(Soc
one of four social styles (with Amiable, Analytical and Expressive) commonly used to classify salesp ...

another definition in the dictionary:

Depreciation_-an allowance made in a balance sheet for wear and tear, a measure of the loss of value of a fixed asset because of use or obsolescence.

Media_Council_o
a body which represents the interests of advertisers, advertising agencies and the media. ...

another definition in the dictionary:

Directories_-classified lists of names and adresses of individuals and organisations used in selling for prospecting for new accounts and in marketing research as sources of secondary data.

Reciprocity-a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells. See Reverse Reciprocity.

Physiological_N
innate human feelings of deprivation related to an individual's biological well-being. See Psycholog ...

another definition in the dictionary:

Economic_Order_-the optimum quantity of each product that must be ordered to balance the inventory holding costs against the order processing costs, holding costs increase with more inventory, while order processing costs decrease.

Mummy_Dust-a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to their products to enhance them, but for which no scientific basis can be found, also referred to as Whiffle Dust.

Service_Insepar
see Inseparability. ...

another definition in the dictionary:

Marketing_Conce-a business orientation or philosophy that holds that organisational success is dependent upon the efficient identification of the needs and wants of target markets and the effective satisfaction of them.

Fluctuating_Dem-demand in the industrial sector which rises and falls sharply in response to changing economic conditions and consumer spending patterns.

Ho_Hum_Products
a colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, st ...

another definition in the dictionary:

Purchase_Allowa-see Off-Invoice Allowance.

Discount_House-a retailer specialising in consumer durables and soft goods, attracting customers with low prices, typically, discount houses operate on low mark-ups and offer a minimum of customer service.


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