another definition in the dictionary:
Keep_Out_Pricin-a pricing practice, common in oligopolistic market situations, in which the large companies maintain very low prices to discourage smaller competitors and thus protect their own market shares. See Umbrella Pricing.
Adaptivising-a planning philosophy implying a firm's intention to continue to maintain, and expand, its present operations, to do better things in the future than have been done in the past. See Optimising, Satisficing.
Emotional_Close
a closing technique in which the salesperson attempts to get a favourable response from a buyer by appealing to his or her fear, pride or similar emotion. See Close.
see also:
Embargo
a total restriction on a particular good leaving or entering a county, any restriction imposed in th ...
another definition in the dictionary:
Accountants_Mar-a term sometimes used to describe an approach to marketing characterised by an emphasis on short-term sales results rather than on long-term survival and growth, and by a lack of innovation.
Need_Gap_Analys-an approach to identifying the unmet needs of consumers, in which respondents are asked to envisage the ideal brand or product and then to rate various existing brands or products on key attributes, if no existing brand or product measures up to the ideal, a gap exists which could be filled by a new brand or product.
Services_Charac
the features of services that distinguish them from tangible products, these are intangibility, vari ...
another definition in the dictionary:
NAM_Teams-see National Account Marketing
Market_Driven_E-an economy controlled by market forces rather than by government action.
Marketing_Ethic
the standards or moral principles governing the marketing profession. ...
another definition in the dictionary:
Sales_Orientati-see Selling Concept.
Cold_Calling-making a sales call on a client without an appointment.
Electronic_Reta
the use by customers of computer terminals in conveniently located shopping kiosks to call up produc ...
another definition in the dictionary:
Flighting-scheduling advertising campaigns in irregular bursts followed by periods of relative or complete inactivity. See Continuity, Pulsing.
Logistics
activities involved with the orderly and timely acquisition and transportation of materials required ...
another definition in the dictionary:
Carload_Freight-a special rate offered to companies by railways to encourage them to ship in carload (c.l.) rather than less-than-carload (l.c.l.) quantities.
Non_Selling_Act-tasks other than selling activities which form part of a salespersonís duties and responsibilities - paperwork, reports and sales meetings, for example.
