another definition in the dictionary:
Production_Orie-a management philosophy, concept, focus or state of mind which emphasises production techniques and unit-cost reduction rather than the needs and wants of the target market, the orientation assumes that consumers will favour those products that are the most readily available and at the most affordable prices and that a concentration on efficiencies in production and distribution will most readily achieve the firm's objectives.
Business_Streng-a measure of the ability a firm has to compete successfully in a particular market.
Empathy
the ability of an individual to project his or her own personality into a situation and understand it, a quality deemed desirable in salespeople who must be able to see the product from the buyer's point of view.
see also:
One_Price_Polic
a policy of offering the same price to every customer. See Differential Pricing. ...
another definition in the dictionary:
MkIS-abbrev. Marketing Information System.
Evaluative_Prob-questions posed by salespeople to help their understanding of a prospective customer's feelings on a subject.
Multiple_Pricin
see Flexible Pricing. ...
another definition in the dictionary:
Early_Adopters-the group in a market second only to innovators in the speed with which they adopt a new product. See Diffusion of Innovation, Early Majority, Innovators, Laggards, Late Majority.
Reminder_Advert-advertising aimed at reminding a target market that a product is available as opposed to informing or persuading it, typically associated with products in the mature stage of their life cycle. Also referred to as Retentive Advertising. See Advertising Objectives.
Pareto_s_Princi
the idea or notion in business, commonly known as 'the 80:20 rule', which says that eighty per cent ...
another definition in the dictionary:
Daily_Sales_Pla-a record of a salesperson's intended sales calls on a day-by-day basis, listing the clients to be visited, the objectives of each call, and the anticipated outcomes.
Product_Item-a product variant with its own distinctive attributes (price, packaging, etc.), also called a Stock-Keeping Unit and a Stock-Taking Unit.
Inertia_Buying
consumer buying, of unimportant items, which is done frequently and in which the buyer chooses the s ...
another definition in the dictionary:
Me_Too_Competit-see Follow-the-Leader Strategy, Breakthrough Opportunities.
Full_Line_Strat-the decision by a producer to offer a large number of product variations in a product line. See Limited-Line Strategy.
Limited_Service
a wholesaler providing less than the full range of services of some other wholesalers but attempting ...
another definition in the dictionary:
Bar_Code_Scanne-see Scanner Systems.
Group_Influence-members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or purchase behaviour. See Reference Groups, Aspirational Reference Groups, Contactual Reference Groups, Membership Reference Groups.
