another definition in the dictionary:
Directories_-classified lists of names and adresses of individuals and organisations used in selling for prospecting for new accounts and in marketing research as sources of secondary data.
Follow_the_Lead-a pricing strategy adopted by firms which copy the market leader's prices.
Employee_Poachi
the act of enticing key employees from one competing firm to another.
see also:
Product_Line_Re
reducing the width of a product mix by decreasing the diversity of items offered across product cate ...
another definition in the dictionary:
Jury_of_Executi-a forecasting method based on the opinions of senior management.
Consummatory_Ad-advertising which stresses the benefits of taking immediate action to purchase.
Research_Design
the controlling plan for a marketing research study in which the methods and procedures for collecti ...
another definition in the dictionary:
Selling_In-the process of educating the salesforce and distributors to sell a new product as part of the preparation for its launch, the development of sales kits, briefings on the target market and competition, and outlining the organisation's plans to create consumer demand may be involved. See Commercialisation, New Product Development.
Demand-a measure of those in a market who wish to buy a product and can afford to do so.
Psychological_R
see Risk, Emotional Risk. ...
another definition in the dictionary:
Scrambled_Merch-see Scrambled Assortment.
Experimental_Va-the variables a researcher manipulates in conducting an experiment, also called Explanatory Variables. See Dependent Variables.
Impulse_Buying
unplanned consumer buying of attractively presented or conveniently located products. ...
another definition in the dictionary:
Pass_Up_Method-handling a buyer's objection by attempting to ignore or 'pass off' the buyer's objection, especially if there is reason to believe that the objection is not made seriously and does not warrant a response. See Objections.
Economic_Foreca-a prediction of the likely impact on the business environment of factors such as inflation, interest rates, unemployment, government and consumer spending, etc.
Competitive_Dep
attempting to change the beliefs of buyers about the attributes of a competitor's product, the attem ...
another definition in the dictionary:
Corporate_Image-advertising aimed at establishing an identity for a firm in the public mind. See Corporate Advertising, Corporate Image.
Macro_environme-the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm's decision making and have an impact upon its performance.
