another definition in the dictionary:
Deregulation-the complete or partial removal of government control and restrictions relating to a specific business activity or industry.
Information_Flo-the information about products, potential customers, consumer needs and wants, etc. that is passed forwards and backwards along a channel of distribution. See Marketing Channels.
the part of a company's public consisting of its employees. See Publics.
Performance_Ris
concern in the buyer's mind that the product being considered for purchase will not work efficiently ...
another definition in the dictionary:
Complex_Decisio-in consumer behaviour, buying which is associated with the purchasing of high-involvement products which are important to the consumer and therefore require considerable thought and effort. Also referred to as Extensive Problem Solving. See High-Involvement Products.
Jury_of_Executi-a forecasting method based on the opinions of senior management.
Behaviouristic_
the division of a market into groups according to their knowledge of, and behaviour towards, a parti ...
another definition in the dictionary:
Market_Speciali-see Market Nicher.
Audience_Tune_O-a phenomenon which occurs when relatively large groups of a radio or TV audience drop concentration, or stop listening altogether, for a period, audience tune-out may result from high clutter levels of commercial advertising or station or channel promotions in the non-programming time. See Clutter, Clutter Level.
Consumer_Wearou
a decrease in the effectiveness of an advertisement or promotional campaign due to boredom and famil ...
another definition in the dictionary:
Market_Challeng-a company holding a major market share and competing vigorously with the market leader for outright leadership. See Market Follower, Market Leader, Market Nicher.
Non_Packaged_Go-a sub-category of consumer non-durables, for example, petrol is a non-packaged consumer non-durable good. See Consumer Non-Durables, Packaged Goods.
Downward_Stretc
introducing a new product into a product line at the lower priced end of the market. See Product Lin ...
another definition in the dictionary:
Bargaining_Powe-the strength or influence one party has in a business negotiation, the capacity of one party to dominate by virtue of its size or position or by a combination of personality and negotiating tactics.
Competitive_Equ-a market situation of relatively stable competitive position and activity.
Promotional_Str
the element of a firm's decision-making concerned with choosing the most appropriate mix of advertis ...
another definition in the dictionary:
FMCG-abbrev. Fast Moving Consumer Goods.
Population-in marketing research, the total group that a researcher wishes to study, also called the Universe.