another definition in the dictionary:
Copy_Testing-the pre-testing of advertising copy for print advertisements, usually by giving respondents a portfolio of dummy advertisements in a magazine format and asking them to recall copy points, or the post-testing of advertising copy, usually by asking respondents to look through an actual magazine and then comment on advertisements they remember.
Boston_Consulti-a Harvard-based marketing consultancy, best known for its portfolio analysis technique devised in 1970. See Boston Consulting Group Portfolio Analysis Matrix.
Employee_Public
the part of a company's public consisting of its employees. See Publics.
see also:
Sales_Party
a form of non-store retailing in which a manufacturer's products are displayed, for group selling, a ...
another definition in the dictionary:
Judgment_Sample-a type of non-probability sample used in gathering primary data in marketing research, the sample is drawn from those whom the market researcher judges to be knowledgeable about the subject. See Probability Sample, Non-Probability Sample.
Cold_Canvassing-see Cold Calling
Selective_Adver
advertising intended to create demand for a specific brand rather than for the whole product categor ...
another definition in the dictionary:
ACTU-abbrev. Australian Council of Trade Unions.
Macromarketing-the study of marketing decision-making from a societal perspective. See Micromarketing.
New_Product_Dev
the creation of new products needed for growth or to replace those in the decline stage of their lif ...
another definition in the dictionary:
Corporate_Image-the identity or perception of itself that an organisation attempts to convey to its publics, usually through corporate advertising. See Corporate Advertising, Corporate Image Advertising.
Shipping_Packag-outer packaging (cartons, for example) in which products are packed for storage and transport. See Primary Packaging, Secondary Packaging.
Internal_Data
information recorded and stored by an organisation as it completes it normal transactions and activi ...
another definition in the dictionary:
Exclusivity-see Exclusive Agreements, Exclusive Distribution.
Persuasive_Adve-advertising intended to persuade (rather than to inform or remind).
Mark_Up_Ratio
the difference between the buying price of an article and its selling price, normally expressed as a ...
another definition in the dictionary:
Horizontal_Mark-the organisation of marketing activities by independent firms on the same level in a marketing channel so that they work closely together in buying, promotion, etc. to achieve economies of scale.
Rollout-the launch of a new product on a region by region basis as opposed to a national introduction, the rollout is intended to minimise the risk and to reduce the investment in production and marketing. See National Introduction, New Product Development.
