another definition in the dictionary:
Organisational_-purchasing done by organisations for resale purposes, for use in the manufacture of other goods and services, or for the operation of their businesses.
Adaptation_Appr-an approach in global marketing in which an organisation allows an affiliate or subsidiary to set the most desirable price, provided it is profitable, in its own region, also referred to as the Polycentric Approach. See also Extension Approach, Geocentric Approach.
Empty_Nesters
those in the stage of the family life cycle where the children have all grown up and left home, typically, empty nesters are at the peak of their earning potential, and are an excellent market for travel, leisure and sporting goods, and home improvement merchandise. See Family Life Cycle.
see also:
Researcher_Cont
a form of nonprobability sampling in which the researcher selects the respondents in a marketing res ...
another definition in the dictionary:
Personality_Seg-the division of a heterogeneous market into homogeneous groups on the basis of personality characteristics and enduring patterns of behaviour such as aggressiveness, compliance or compulsiveness. See Psychographic Segmentation.
Agent-an intermediary or middleman who facilitates the flow of goods and services from producer to end-user, but who, unlike other members of the distribution channel, does not take title to them.
Sliding_Commiss
a compensation method in which salespeople are paid commissions at a changing rate depending on the ...
another definition in the dictionary:
Sales_Response_-a measure of the likely level of sales in a given period at different levels of expenditure on any of the major marketing mix variables.
Scaled_Response-questions requiring respondents to a survey to rate a company, product, service, etc. on a scale provided.
Depth_of_Produc
see Product Line Length. ...
another definition in the dictionary:
Financial_Resou-the availability of money in the form of cash, securities, creditors, loan facilities, etc possessed by an organisation.
Follower_Role-see Market Follower.
In_Suppliers
suppliers who are already well known to an organisation and from whom they will purchase with confid ...
another definition in the dictionary:
Price_Band-the range within which a product can be priced as dictated by competitive intensity and the perceived value of the product to consumers.
Kinked_Demand_C-the shape of a demand curve when any rise in price above the customary level will result in a sharp decline in demand.
Price_Adjustmen
allowances, discounts, etc. granted by a seller to meet the requirements or circumstances of specifi ...
another definition in the dictionary:
Administered_Ve-a co-ordinated system of distribution channel organisation in which the flow of products from producer to end-user is controlled by the power and size of one member of the channel system rather than by common ownership or contractual ties. See Contractual Vertical Marketing System, Conventional Marketing System, Corporate Vertical Marketing System, Vertical Marketing System.
