another definition in the dictionary:
Barriers_to_Ent-see Access Barriers, Market Entry Barrier.
Complex_Decisio-in consumer behaviour, buying which is associated with the purchasing of high-involvement products which are important to the consumer and therefore require considerable thought and effort. Also referred to as Extensive Problem Solving. See High-Involvement Products.
Encoding
the translation of a message into code by a sender so that it can be relayed through a medium to a receiver. See Communication Process, Decoding.
see also:
Price
the value agreed upon by the buyer and the seller in an exchange, one of the four controllable varia ...
another definition in the dictionary:
Objections-any form of sales resistance offered by a buyer to a salesperson.
Samples-products distributed free of charge to prospective buyers to promote future purchases.
Mark_Down_Ratio
the difference between the original selling price of an article and the price to which it is reduced ...
another definition in the dictionary:
Advertising_Exp-one presentation of an advertisement to an audience, advertising managers must decide how many 'exposures' will be required to achieve their goal or objective.
Interview_Study-a common technique for gathering primary data in marketing research. Respondents in an interview study complete a questionnaire delivered to them by telephone or mail or in a face-to-face interview.
Demography
the study of the range of physical, social and economic characteristics that exist within a populati ...
another definition in the dictionary:
Consumer_Market-buyers and potential buyers of goods and services for personal and household use.
Account_Represe-a salesperson with direct responsibility for one specific major account or a group of major accounts.
Database
eting. ...
another definition in the dictionary:
Breakthrough_Op-opportunities that are seen by innovative firms which develop hard-to-imitate marketing strategies that are very profitable for a long time, less creative firms adopt risk-avoiding 'me-too' strategies. See Follow-the-Leader Strategy.
Perfect_Competi-see Pure Competition.
Express_Warrant
a manufacturer's guarantee, stated in written or spoken words, that the product offered for sale wil ...
another definition in the dictionary:
Reminder_Advert-advertising aimed at reminding a target market that a product is available as opposed to informing or persuading it, typically associated with products in the mature stage of their life cycle. Also referred to as Retentive Advertising. See Advertising Objectives.
Copyright-protection in law afforded to authors, musicians, artists, etc. in respect to the works they have created.
