Marketing Dictionary

another definition in the dictionary:

Flanking_Attack-a competitive marketing strategy in which one company attacks another in a weak spot, commonly by paying maximum attention to either a geographic region or a market segment in which the rival is under-performing.

Global_Marketin-marketing the same or very similar products to world markets with essentially the same promotion, also commonly referred to as International Marketing.

Encouragement_P

question posed by salespeople to get additional information from a prospective buyer.



see also:

Arm_s_Length_Pr
the price which various governments force companies to charge to discourage 'dumping' abuses, the ar ...

another definition in the dictionary:

BCG-abbrev. Boston Consulting Group.

Market_Allocati-see Free Market System, Capitalist System.

Mark_Down
if a firm reduces an item to sell it at below its original retail price, the difference between the ...

another definition in the dictionary:

Informative_Adv-advertising intended to inform rather than to persuade or remind.

Brand_Map-see Perceptual Mapping.

Acceptable_Pric
an expectation in the minds of consumers regarding price levels for a product category, consumers ar ...

another definition in the dictionary:

Free_Merchandis-a type of trade sales promotion in which resellers are given a certain quantity of merchandise free of charge in return for an order of a specified size. See Trade Sales Promotion.

Service_Mark-a mark, sign, symbol, slogan, etc. that performs the same function for a service as a trademark does for a tangible product.

ABC_Inventory_A
the classification of goods held in inventory according to sales volume, the classification is used ...

another definition in the dictionary:

Closing-urchase from a buyer, getting an order.

Dogs-a product classification used in the Boston Consulting Portfolio Analysis Matrix, dogs are products with a relatively low market share in a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Cash Cows, Question Marks, Stars.

CPT
abbrev. Cost-Per-Thousand. ...

another definition in the dictionary:

Advertorial_Adv-advertising in which the sponsoring organisation declares its position on a matter of public interest (usually of a controversial nature). See Advocacy Advertising.

Sampling_Unit-the individual members chosen from a total population as respondents in a marketing research study.


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