another definition in the dictionary:
Industrial_Dist-a marketing intermediary, roughly equivalent to a wholesaler in consumer markets, who purchases industrial products in bulk from manufacturers for resale to small industrial users.
Advertising_Med-outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc) used in communication between advertisers and customers. Note that advertising media is a plural term, its singular form is advertising medium.
Endless_Chain_M
a prospecting method in which a salesperson asks each customer called upon to suggest the names of other likely purchasers of the same product. See Prospecting.
see also:
Multiple_Sourci
buying supplies from several vendors so that the risk of any one source being unable to supply is mi ...
another definition in the dictionary:
Desire_Competit-all companies and organisations offering a product that the consumer desires immediately. See Competitors.
Financial_Resou-the availability of money in the form of cash, securities, creditors, loan facilities, etc possessed by an organisation.
Convenience_Pro
a category of consumer product purchased frequently and with little thought and effort. ...
another definition in the dictionary:
Material_Manage-a relatively recent organisational trend in purchasing in which some companies combine several functions - purchasing, inventory control, production scheduling, traffic, and the like - into one high-level function under the control of a materials manager.
Selective_Adver-advertising intended to create demand for a specific brand rather than for the whole product category or class.
Basing_Point_Pr
see Base-Point Pricing. ...
another definition in the dictionary:
Industrial_Buye-individuals who purchase goods and services on behalf of the organisations by which they are employed, purchasing officers. See Organisational Buyer.
Qualified_Avail-the individuals and organisations in a particular market who are interested in a product, can afford it, and who are not prevented from purchasing by any access barrier or legal restriction.
Negotiated_Sell
a selling approach in which a salesperson attempts to produce a ?win-winî outcome for both parties. ...
another definition in the dictionary:
Penetration_Pri-see Market Penetration Pricing.
Risk-the chance a purchaser takes that the product will not function as expected or satisfy the felt want. See Emotional Risk, Financial Risk, Performance Risk, Physical Risk, Social Risk.
Merchandising_C
see Multi-Channel Marketing System. ...
another definition in the dictionary:
Reach-the percentage of the target audience which will be exposed to at least one advertisement during the specified period of the campaign.
Government_Mark-federal, state and local government departments and agencies which buy goods and services needed to conduct their operations.
