another definition in the dictionary:
Product_Audit-a systematic appraisal of a firm's product mix to evaluate its strengths and weaknesses and to assess the available opportunities.
Market_Potentia-the size or value in dollars of a total market should all those who profess a level of interest in a product, and can afford to buy, purchase it.
Endorsements
recommendations to purchase a particular brand of product made in advertisements by well-known personalities or experts.
see also:
Market_Dynamics
changes that occur within the market, but external to a company which influence its decision-making ...
another definition in the dictionary:
Sales_Managemen-the process of planning, organising, controlling and evaluating the activities of the sales force.
Piggybacking-a low-cost market entry tactic in which manufacturers of products arrange for manufacturers of complementary, non-competing products to represent their products in another country or region.
Decision_Flow_D
see Decision Tree. ...
another definition in the dictionary:
In_Magazine_Rec-to test the effectiveness of advertising, individuals selected from the target market are asked to look through a magazine and then to recall advertisements they have seen. See Recognition Tests.
Absolute_Produc-a new product introduction which does not manage to recover its production and marketing costs, the company incurs a financial loss.
Hypermarket
a giant, one-stop shopping facility offering a wide choice of grocery and general merchandise at dis ...
another definition in the dictionary:
Idea_Screening-see Screening.
Ego_Drive-the need of one individual to persuade another to a particular point of view and feel satisfaction in having done so.
Actual_Product
the tangible features of a product, including styling, quality level, features, brand name and packa ...
another definition in the dictionary:
Advertising_Imp-see Impact.
Pioneering_Adve-advertising which is intended to create primary rather than selective demand, commonly used at the introductory stage of the product's life cycle. See Primary Demand, Selective Demand.
Parasitic_Adver
advertising by one group which has an adverse effect upon another group. For example, the advertisin ...
another definition in the dictionary:
Embargo-a total restriction on a particular good leaving or entering a county, any restriction imposed in the release of information, advertising, etc before a given date.
Build_Strategy-decision-making aimed at increasing market penetration of existing products into existing markets or new markets or both.
