another definition in the dictionary:
Brand_Leveragin-broadening a company's product range by introducing additional forms or types of products under a brand name which is already successful in another category. Also called Product Leveraging, Brand Extension and Franchise Extension.
Marketing_Progr-the combination of all of an organisation's marketing plans.
Enterprise_Comp
firms of similar type vying for a consumer's business. See Competitors.
see also:
Product_Orienta
a management philosophy, concept, focus or state of mind which emphasises the quality of the product ...
another definition in the dictionary:
Simple_Random_S-a sample in which each member of the population has an equal chance of being chosen.
Corporate_Image-the identity or perception of itself that an organisation attempts to convey to its publics, usually through corporate advertising. See Corporate Advertising, Corporate Image Advertising.
Micromarketing
the study of marketing decision-making from the perspective of an individual firm or organisation. S ...
another definition in the dictionary:
Channel_Strateg-decision-making related to the selection of the most appropriate method of controlling the flow of goods or services from producer to end-user.
Maintenance_Str-a planning or decision-making tactic appropriate for an organisation when growth opportunities are low but the firm is in a relatively strong position in the market, a maintenance strategy implies that the firm will continue to invest in the business, in a limited way, to maintain the current volume of business.
Goals
aims of a broad, long-term nature as opposed to objectives which are more explicit and relate to a s ...
another definition in the dictionary:
Promotional_Str-the element of a firm's decision-making concerned with choosing the most appropriate mix of advertising, sales promotion, personal selling and publicity for communication with its target market.
Consumer_Market-buyers and potential buyers of goods and services for personal and household use.
Psychography
the study of the attitudes, beliefs, opinions, personalities and lifestyles of individuals in a popu ...
another definition in the dictionary:
Brand_Map-see Perceptual Mapping.
Advertising_Obj-specific aims or intentions of an advertisement (for example, to inform, to persuade, to remind).
Shelf_Life
the period of time in which a product can remain on display in a retail store before the expiration ...
another definition in the dictionary:
Broadening_Conc-the extension of marketing as a business philosophy to encompass the marketing activities of non-profit organisations. See Non-Profit Marketing.
Approach-the stage in the selling process in which a salesperson contacts a potential customer to make an appointment or to present a product.
