another definition in the dictionary:
Lagged_Response-a delayed response by consumers to an advertising campaign, measuring the effect of a campaign which is running currently is made more difficult by a lagged response to an earlier one. Also called Lagged Effect.
Planned_Economy-,also called Controlled Allocation System, Command System, see also Free Market System, Capitalist System.
Entertainment_M
promotion of a product by means of movie tie-ins, endorsement by entertainment industry celebrities, or similar. See Movie Tie-ins, Endorsement.
see also:
Product_Positio
marketing decisions and actions intended to create a particular place for a product in the market an ...
another definition in the dictionary:
Below_the_Line_-all advertising by means other than the five major media - the press, television, radio, cinema and outdoors, below-the-line advertising employs a variety of methods - direct mail, sponsorship, merchandising, trade shows, exhibitions, sales literature and catalogues, and so on. See Above-the-Line Advertising.
Macromodel-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively small number of independent, determinant variables. See Model, Microanalytical Model.
Quality_Creep
a phenomenon which, in a counter-productive way, impels a manufacturer to enhance a product over tim ...
another definition in the dictionary:
Captioned_Photo-a photograph with a brief description of its contents, frequently issued by public relations personnel with news releases or feature articles.
Generic_Adverti-advertising a category or class of product rather than a particular brand, as in 'Butter is good for you!', 'Feed the man meat!', 'Drinka Pinta Milka Day!', etc.
Basic_Stock
the level of inventory required to meet the desired service standard taking into account the expecte ...
another definition in the dictionary:
Billings-the amount of money spent on media buying by advertising agencies on behalf of clients.
Customer_Retent-maintaining the existing customer base by establishing good relations with all who buy the company's product.
Buyer
the individual who handles the actual purchase in a buying decision, a purchasing officer. See Buyin ...
another definition in the dictionary:
Role_Playing-an exercise commonly used in sales training in which one person acts the part of a salesperson and another a buyer to practise selling skills.
Special_Interes-groups of consumers with concerns about particular products or product categories, for example, special interest groups have spoken out about the marketing of cigarettes, high-sugar breakfast cereals for children, fast foods with low nutritional value, etc.
Deterministic_M
a statistical tool used in sales forecasting in which marketing variables, such as price levels, adv ...
another definition in the dictionary:
Direct_Competit-a product or brand which competes in the same product category. See Indirect Competition.
Four_Ps-the four major controllable variables of the marketing mix - product, price, promotion and place.
