another definition in the dictionary:
Media_Plan-a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles and the media schedule.
Outbound_Telema-telemarketing in which a company uses trained salespeople to sell to customers by telephone. See Inbound Telemarketing.
Envelopes_and_S
a rough method of calculating the size of the market for a given product, based on the known size of an overseas market.
see also:
Market_Nicher
a company whose products serve segments too small to be of interest to firms with larger shares of t ...
another definition in the dictionary:
Advertising_Imp-see Impact.
Brand_Mark-the part of a brand which can be seen but not spoken, the logo, symbol or design that forms part of the brand. See Brand Name.
ASC
abbrev. Advertising Standards Council. ...
another definition in the dictionary:
Deceptive_Prici-the pricing of goods and services in such a way as to cause a customer to be misled, an example of deceptive pricing is bait-and-switch pricing. See Bait-and-Switch Pricing.
Marginal_Analys-the determination of the change in total revenue and total cost that results from the sale of one more unit.
Marketing_Progr
the combination of all of an organisation's marketing plans. ...
another definition in the dictionary:
Delivered_Prici-a pricing method in which the final price to the buyer is adjusted to include transportation costs, the seller takes responsibility for arranging delivery but adds the cost to the quoted price. Four widely used methods of delivered pricing are single-zone pricing, multiple-zone pricing, base-point pricing and freight-absorption pricing. See Base-Point Pricing, Freight-Absorption Pricing, Multiple-Zone Pricing, Single-Zone Pricing.
Interview_Study-a common technique for gathering primary data in marketing research. Respondents in an interview study complete a questionnaire delivered to them by telephone or mail or in a face-to-face interview.
Channel_Captain
a member of a marketing channel assuming a leadership role in organising the system in order to less ...
another definition in the dictionary:
Government_Mark-federal, state and local government departments and agencies which buy goods and services needed to conduct their operations.
Innovators-the small group of alert people who are the earliest to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Laggards, Late Majority.
Complex_Decisio
in consumer behaviour, buying which is associated with the purchasing of high-involvement products w ...
another definition in the dictionary:
External_Stimul-advertisements, posters, coupons, point-of-purchase materials, store displays, etc which give rise to a drive. See Learning Process, Drive.
Gross_Rating_Po-a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency. See Frequency, Reach.
