another definition in the dictionary:
Brand_Promiscui-consumer buying behaviour marked by an absence of brand loyalty. See Brand Loyalty.
Market_Challeng-a company holding a major market share and competing vigorously with the market leader for outright leadership. See Market Follower, Market Leader, Market Nicher.
Environmental_F
attempting to predict the nature and intensity of the microenvironmental and macroenvironmental forces that are likely to affect a firm's decision making and have an impact upon its performance in a given period.
see also:
ABC_Account_Cla
the classification of customer accounts within a sales territory or region into groups according to ...
another definition in the dictionary:
AIDCA-acronym for Awareness, Interest, Desire, Conviction, Action, mental states which supposedly lead a potential customer to a buying decision. See Formula Selling.
Australian_Stan-a system developed by the Australian Bureau of Statistics as a method of defining and classifying products.
Product_Push_Ap
an approach to the generation of new product ideas in which a company's strengths rather than market ...
another definition in the dictionary:
Advertising_Bud-decisions pertaining to the amount to be allocated to advertising expenditure in a given period, common approaches to advertising budget determination include arbitary allocation, percent of sales, competitive parity, objective and task and budgeting models. See All-We-Can-Afford Method, Percentage-of-Sales Method, Competitive Parity Budgeting, Objective and Task Method of Budgeting, Computer Modelling.
On_Pack_Premium-a common form of consumer sales promotion in which a gift is banded to the package of another product to encourage its purchase. See Premiums, In-Pack Premium, Near-Pack Premium, With-Pack Premium.
Shelf_Talker
a sign or tag used in a retail store to focus customer attention on a promoted product, especially u ...
another definition in the dictionary:
Price_Floor-A price, usually imposed by law, below which market prices are not permitted to floor, also called a Floor Price. See Price Ceiling.
Sale_Advertisin-advertising, common in retailing, which announces the sale of products at temporarily or permanently reduced prices.
Depreciation_
an allowance made in a balance sheet for wear and tear, a measure of the loss of value of a fixed as ...
another definition in the dictionary:
Multilevel_Mark-a form of direct selling in which distributors of a product attempt to locate and sell to end-users and to others who will become distributors.
Prospecting-the first step in the selling process, the activity of seeking out potential customers.
Problem_Childre
see Question Marks. ...
another definition in the dictionary:
Exclusive_Deali-an arrangement in which a manufacturer prohibits a marketing intermediary from carrying competitors' products.
Free_Standing_I-brochures, leaflets and similar advertising material distributed with magazines and newspapers as loose inserts.
