another definition in the dictionary:
Call_Back_Appro-making a second or subsequent attempt to sell to a particular buyer, usually presenting the product from an entirely new angle. See Call.
Market_Opportun-the matching of an identified market opportunity to an organisation's objectives and resources.
Environmental_M
see Megamarketing.
see also:
Brand_Concept
the image that the brand sponsor wants a particular brand to have, the desired positioning of the br ...
another definition in the dictionary:
Indirect_Denial-handling a buyer's objection by initially admitting the validity of the objection in order to maintain rapport but then offering evidence to rebut the objection, sometimes referred to as the 'Yes, but... Method.' See Objections.
Buying_Cycle-the time taken by an organisation to complete its decision to buy.
National_Brand
see Manufacturerís Brand ...
another definition in the dictionary:
Audience_Tune_O-a phenomenon which occurs when relatively large groups of a radio or TV audience drop concentration, or stop listening altogether, for a period, audience tune-out may result from high clutter levels of commercial advertising or station or channel promotions in the non-programming time. See Clutter, Clutter Level.
Specialty_Adver-an advertiser's message printed on small items such as diaries, note-pads and key-rings, usually to give away without obligation to prospective customers.
Contests
a form of sales promotion in which consumers are induced to buy earlier, or in greater quantity, by ...
another definition in the dictionary:
Isolation_Effec-the notion that a price will appear more attractive if the product is placed in the store next to a an alternative product which is more expensive.
Non_Price_Compe-competition in which an element other than price (eg: prestige, convenience, taste etc) is the major means of differentiating the product of one company from that of a rival. See Competitors, Price Competition.
Brand_Loyalists
consumers who remain loyal to a brand over a long period of time. See Brand Loyalty, Brand Promiscui ...
another definition in the dictionary:
Reseller_Market-the market consisting of wholesalers and retailers who buy products for resale purposes.
Purchase_Intent-the likelihood that a consumer will buy a particular product resulting from the interaction of his or her need for it, attitude towards it and perceptions of it and of the company which produces it.
