Marketing Dictionary

another definition in the dictionary:

Competitive_Adv-that which one firm can do better than another to satisfy consumer needs and wants.

Source_Credibil-in personal selling, the believability of the salesperson.

Environmental_S

the process of examining the internal and external factors which influence the firm's operations and decision making in order to identify market opportunities and threats.



see also:

Licensed_Charac
figures from fiction, television, movies, etc which are used, under license from their creators, in ...

another definition in the dictionary:

Dependent_Varia-the variables in a research experiment which are affected by manipulation of the explanatory or experimental variables. See Experimental Variables.

AMI-abbrev. Australian Marketing Institute.

Open_Promotion
a sales promotion which is advertised widely and available to all who wish to enter. See Closed Prom ...

another definition in the dictionary:

Freight_Absorpt-a pricing method in which the manufacturer bears some or all of the freight costs involved in transporting the goods to the customer. See Delivered Pricing.

Institutional_A-advertising intended to promote a company or organisation rather than its products, also called Corporate Advertising.

ABS
abbrev. Australian Bureau of Statistics. ...

another definition in the dictionary:

Internal_Data-information recorded and stored by an organisation as it completes it normal transactions and activities.

Source_Credibil-in personal selling, the believability of the salesperson.

Limited_Service
a wholesaler providing less than the full range of services of some other wholesalers but attempting ...

another definition in the dictionary:

Demand_Pull_App-developing new products on the basis of market demand rather than on that of company-generated ideas. See Product-Push Approach.

Collusion-agreement between a group of companies to fix a common price. See Cartel.

Geographic_Vari
area or regional differences used to segment a market. ...

another definition in the dictionary:

Incremental_Cos-an approach in which the price of all additional units produced after the fixed costs of production have been met are based on variable cost rather than on total cost.

Class_Rate-the standard charge for the shipment of goods by a carrier.


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