another definition in the dictionary:
Sales_Analysis-the break-down of sales figures by region, product, customer, market, etc. for a given period as a control measure.
Market_Skimming-a pricing approach in which the producer sets a high introductory price to attract buyers with a strong desire for the product and the resources to buy it, and then gradually reduces the price to attract the next and subsequent layers of the market. See Market Penetration Pricing.
Environmental_S
the process of examining the internal and external factors which influence the firm's operations and decision making in order to identify market opportunities and threats.
see also:
Prospect
a potential customer. See Sales Leads, Suspect. ...
another definition in the dictionary:
Profit_Maximisa-see Current Profit Maximisation.
Product_Based_M-a marketing structure of an organisation in which staff specialists have responsibility for various products of the organisation (rather than for particular markets), most appropriate when customer needs are differentiated by product. See Market-Based Marketing Organisation.
Forward_Buy
the placement of an inventory purchase order earlier than required in order to take advantage of a s ...
another definition in the dictionary:
Brand_Acceptanc-see Brand Loyalty.
Stated_Objectio-the reason given by a prospective buyer for not accepting the product offered, the stated objection may conceal the true objection. See Objections, Invalid Objections, Valid Objections.
Corporate_Brand
associating the name of a corporation with the individual brand name in product marketing, usually t ...
another definition in the dictionary:
Loyalty_Objecti-one of three possible aims or objectives (with loading objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to stay loyal to a particular brand. See Loading Objective, Trial Objective.
Encoding-the translation of a message into code by a sender so that it can be relayed through a medium to a receiver. See Communication Process, Decoding.
Battle_of_the_B
a term used in reference to the often intense competition between manufacturers' brands, wholesalers ...
another definition in the dictionary:
Product_Portfol-the mix of products manufactured or distributed by a company. See Product Mix, Product Mix Width.
Proactive_Marke-marketing activites which anticipate competitive action and attempt to forestall it, offensive strategies. See Reactive Marketing Strategies.
Satisficing
a planning philosophy implying a firm's intention to continue to carry on its present operations in ...
another definition in the dictionary:
Private_Carrier-any form of transport operated by an independent organisation and used for the shipment of goods. See Common Carrier, Contract Carrier
Drip_Advertisin-limited expenditure on advertising over a relatively long period of time. See Burst Advertising Expenditure.
