another definition in the dictionary:
Single_Zone_Pri-see Delivered Pricing, Uniform Delivered Price.
National_Brand-see Manufacturerís Brand
Equipment_Based
Services in which machinery or equipment plays a significant role in delivering, for example, automatic telling machines play a significant role in the delivery of banking services. See People-Based Services.
see also:
Brand_Reinforce
activity associated with getting consumers who have tried a particular brand to become repeat purcha ...
another definition in the dictionary:
Package-the wrapping, packet, carton, bottle, box, etc, used for containment, protection or promotion of a product. See Packaging.
Containerisatio-the transportation of unitised and palletised goods by means of large crates or containers. See Palletisation, Unitisation.
Face_to_Face_Se
selling situations in which salesperson and buyer meet together (rather than use telephone or mail, ...
another definition in the dictionary:
Adaptive_Contro-a system of marketing control which allows for changes to be made to marketing objectives during a planning period as well as to the performance to meet the objectives, a pro-active marketing control system. See After-the-Fact Control System, Marketing Control System, Reactive Marketing Control System, Steering Control System.
Decision_Suppor-any computerised system of changing raw data (sales, stock levels, etc) into information that can be used by management in decision making.
Reseller
a middleman, one who buys merchandise to resell it at a profit. ...
another definition in the dictionary:
Minor_Points_Cl-a closing technique in which a salesperson attempts to get the buyer to agree to the value or usefulness of various smaller attributes and features of a product so that it will be easier to get a favourable response to the bigger decision - to purchase the product.
Brand_Strategie-decision-making for the effective handling of brands, three general branding strategies are available - a single brand for all of the organisation's products, family branding, or the use of individual brand names for all products. See Corporate Branding, Family Brand, Individual Brand Name.
DAGMAR_approach
an approach to measuring advertising effectiveness in which advertising objectives are turned into s ...
another definition in the dictionary:
Seasonal_Stock-inventory additional to expected needs kept in case of an unusually heavy seasonal demand or for promotional campaigns, also referred to as Promotional Stock.
Convenience_Sto-a neighbourhood store which stocks frequently purchased items such as milk, bread and cigarettes.
Primary_Demand
demand for a product class rather than for a particular brand within the class. ...
another definition in the dictionary:
Specialty_Store-a retail store typically carrying only one, or part of one, product line but having considerable depth within the line, examples include stores selling only jogging shoes for women, or men's hats.
Marketing_Plan-a detailed, written account and timetable of the objectives, methods to be used by a firm to achieve its marketing goals.
