another definition in the dictionary:
Asch_Phemonenon-a tendency, first recorded by the psychologist S.E.Asch, for an individual's purchase decisions to be influenced highly by reference groups and group norms. See Group Influences, Reference Group.
Statistical_Ban-a range of statistical techniques used in analysis in a marketing information system to discover the degree of reliability of the data collected and the relationships within it. See Marketing Information System.
Escalator_Claus
a clause in a contract which allows a tenderer to adjust the final amount charged to take account of price rises in component parts between acceptance of the bid and completion of the delivery, installation, etc.
see also:
Call_Back_Appro
making a second or subsequent attempt to sell to a particular buyer, usually presenting the product ...
another definition in the dictionary:
Elasticity_of_D-a measure of the degree to which any change in the price of a product will affect the demand for it. See Inelasticity of Demand.
Flanking_Strate-see Flanking Attack, Flanking Defence.
FARB
abbrev. Federation of Australian Radio Broadcasters. ...
another definition in the dictionary:
Market_Dynamics-changes that occur within the market, but external to a company which influence its decision-making and impact upon its performance.
Authorisation-see Brand Authorisation.
Blanket_Brandin
see Family Brand. ...
another definition in the dictionary:
Learning_Proces-the way in which an individual's behaviour changes as a result of previous experiences, the process consists of four basic components - a stimulus or cue which creates a drive, the drive which motivates the individual to make a response, the response or action undertaken by the individual, and reinforcement by means of reward or punishment which determines whether the individual will act in that way again.
Hypermarche-see Hypermarket.
Publics
the various groups in a society which can influence or bring pressure to bear upon a firm's decision ...
another definition in the dictionary:
Bait_and_Switch-advertising an item at an unrealistically low price as 'bait' to lure customers to a store or selling place and then attempting to steer them to a higher-priced item.
Reorder_Level-see Economic Order Quantity.
Marketing_Budge
the amount allocated for expenditure on marketing activities in a specified period. ...
another definition in the dictionary:
Penetrated_Mark-the individuals or organisations in a particular market who have already purchased the product.
Physical_Distri-the management and control of the activities involved in the storage, handling and movement of goods within an organisation and in their shipment to customers.
