another definition in the dictionary:
Special_Interes-groups of consumers with concerns about particular products or product categories, for example, special interest groups have spoken out about the marketing of cigarettes, high-sugar breakfast cereals for children, fast foods with low nutritional value, etc.
Fringe_Benefits-benefits enjoyed by employees as part of a total remuneration or compensation package, fringe benefits are subject to taxation in Australia.
Esteem_Needs
the desire to feel important in the eyes of others. See Maslow's Hierarchy of Needs.
see also:
Speciality_Merc
a wholesaler that specialises in one product line (or a few product lines) but carries the line or l ...
another definition in the dictionary:
Objectives-specific, measurable outcomes or results that an organisation plans to achieve in a given period.
Group_Sales_Tra-the training of sales representatives, usually in formal sessions, as a group. See Formal Training.
Flyer
a promotional leaflet or mailing piece. ...
another definition in the dictionary:
Label-the part of a package that carries information about the product it contains, a label may be a permanent part of the primary package or a tag, sticker, band, etc. See Brand Label, Descriptive Label, Flag, Grade Label, Informational Label.
Model_Bank-a variety of mathematic models used in a marketing information system to simulate real-life situations to assist in decision making.
Black_Box
a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'. ...
another definition in the dictionary:
Maslow_s_Theory-the theory that human needs are hierarchical in nature and that a person must satisfy lower-order needs before higher-order needs can be attended to, thus, when a lower-order need is satisfied it ceases to be a motivator. See Maslow's Hierarchy of Needs, Freudian Motivation Theory, Herzberg's Theory of Motivation.
Reciprocity-a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells. See Reverse Reciprocity.
Marketing_Imple
the activities involved in putting marketing strategies into action in order to achieve marketing ob ...
another definition in the dictionary:
Boston_Consulti-a Harvard-based marketing consultancy, best known for its portfolio analysis technique devised in 1970. See Boston Consulting Group Portfolio Analysis Matrix.
Combination_Bra-emphasising a corporate or family name as well as an individual brand name in product marketing. See Corporate Branding, Family Brand.
Fixed_Sum_Per_U
an approach to promotional budget setting in which the total to be spent in a given period is the su ...
another definition in the dictionary:
Networking-establishing an informal set of contacts among people with common social and business interests as a source of prospects, for the exchange of information, and for support.
Market_Research-the systematic gathering of information about a market by means of survey, observation or experimentation. See Marketing Research.
