another definition in the dictionary:
Sliding_Down_th-a pricing method in which the initial price is set at the highest possible level and then gradually reduced to attract successive waves of purchasers as demand diminishes.
Limited_Service-a wholesaler providing less than the full range of services of some other wholesalers but attempting to compensate for this by offering lower prices. See Full-Service Wholesaler.
Ethics
see Marketing Ethics.
see also:
Loyalty_Objecti
one of three possible aims or objectives (with loading objective and trial objective) of a consumer ...
another definition in the dictionary:
Competitive_Myo-marketing short-sightedness in regard to the activity of competitors.
Conglomerate_Di-a growth strategy in which a company seeks to develop by adding totally unrelated products and markets to its existing business. See Concentric Diversification, Horizontal Diversification.
Australian_Prod
a number allocated systematically to a product to distinguish it by producer, size, style, etc, the ...
another definition in the dictionary:
Multiple_Unit_P-offering a lower price per unit for the purchase of two or more products of the same type when bought together than when units are bought singly.
Bottom_Up_Appro-an approach to sales forecasting which takes market conditions rather than the company's objectives as its basis, sometimes referred to as the 'build-up' method. See Top-Down Approach to Sales Forecasting.
Follow_the_Lead
decisions and actions taken by a firm which chooses to follow the market leader as an alternative to ...
another definition in the dictionary:
Dogs-a product classification used in the Boston Consulting Portfolio Analysis Matrix, dogs are products with a relatively low market share in a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Cash Cows, Question Marks, Stars.
Diseconomies_of-see Economies of Scale.
Sampling
a promotional activity in which consumers are allowed to experience a good or service free of charge ...
another definition in the dictionary:
Accelerator_Pri-the notion that an increase or reduction in consumer demand will affect several layers of demand in organisational markets, for example, an increase in consumer demand for soft drinks will will lead to an increased demand by retailers for soft drinks, an increased demand by soft drink bottlers for aluminium cans, an increased demand by aluminium can manufacturers for aluminium sheet, an increased demand by aluminium sheet manufacturers for aluminium ore, and so on. See Derived Demand.
Response_Elasti
a measure of the degree to which individuals or groups respond to a marketing program. ...
another definition in the dictionary:
Corporate_Objec-specific, realistic and measurable goals which an organisation plans to achieve within a given period of time.
Private_Carrier-any form of transport operated by an independent organisation and used for the shipment of goods. See Common Carrier, Contract Carrier
