another definition in the dictionary:
Services_Market-the marketing of intangible products, such as hairdressing, cleaning, insurance and travel.
Bottom_Up_Appro-an approach to promotion budgeting which takes as its basis the tasks that are thought to be necessary to achieve the specified promotion objectives, these tasks are costed and the total cost, when approved by top management, is the budget. See Objective and Task Budgeting, Top-Down Approach to Promotion Budgeting.
European_Econom
a group of European nations acting as a trading block, limiting trade barriers among members and applying common tariffs to products from non-members.
see also:
Intangibles
see Services. ...
another definition in the dictionary:
Brand_Competito-competing brands of products which can satisfy a consumer's wants almost equally as well as each other. See Competitors.
Questionnaire_-an instrument used for soliciting responses in a marketing research survey, a list of questions.
Consultative_Se
an approach to personal selling emphasising the role of the salesperson as consultant, the salespers ...
another definition in the dictionary:
National_Brand-see Manufacturerís Brand
Daily_Activitie-a record of a salesperson's activities on a day-by-day basis, showing clients visited, products presented and results, it may also include reasons for the failure to sell.
Corporate_Verti
a system of distribution channel organisation in which the orderly flow of products from producer to ...
another definition in the dictionary:
Mummy_Dust-a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to their products to enhance them, but for which no scientific basis can be found, also referred to as Whiffle Dust.
Marketing_Resea-a marketing control measure used to determine whether the amount spent on marketing research in a given period was excessive in relation to its sales, total marketing research expenditure is expressed as a percentage of total sales revenue.
Habitual_Decisi
consumer decision making or problem solving requiring only minimal search for, and evaluation of, al ...
another definition in the dictionary:
Free_on_Board_P-a pricing method in which a producer bears only the costs involved of delivery of goods 'free-on-board' to a local carrier's despatch point, at that time, title for the goods passes to the purchaser, who is responsible for the remainder of the freight charge. See Geographical Pricing.
Quality_Creep-a phenomenon which, in a counter-productive way, impels a manufacturer to enhance a product over time, increasing its price and thereby diminishing its appeal to the market segment for which it was originally intended.
FACTS
abbrev. Federation of Australian Commercial Television Stations. ...
another definition in the dictionary:
Order_Cycle_Tim-the time between placement of the order by the customer and the receipt of the merchandise.
Needs-innate feelings of deprivation in a person. See Wants.
