another definition in the dictionary:
Reverse_Marketi-a marketing channel in which goods (to be recycled or reprocessed) flow backward from consumer to intermediaries to producer, also called a Backward Marketing Channel..
Prototype-rly version of a new product made or built specifically for trialling and testing.
Evaluative_Crit
features of a supplier, product, etc. considered by a buyer when choosing between alternatives, evaluative criteria may be objective or subjective.
see also:
Defensive_Adver
advertising intended to combat the effects of a competitor's promotion. ...
another definition in the dictionary:
Negotiated_Rate-a non-standard charge for the carriage of goods agreed to by both manufacturer and transport company.
Sales_Calls-the visits salespeople make to a buyer's premises in order to sell their companies' products.
Customer_Orient
see ...
another definition in the dictionary:
Selective_Reten-the perceptual process in which people subconsciously are most apt to remember information that confirms their previously held attitudes. See Selective Exposure, Selective Distortion.
Lifestyle_Segme-the division of a total heterogeneous market into relatively homogeneous groups on the basis of their way of life as shaped by their interests, attitudes and opinions. See Psychographic Segmentation.
Bias
see Interviewer Bias. ...
another definition in the dictionary:
Familiarity_Sca-a scaling device for measuring a target audience's awareness and knowledge of a company or its products. Responses are commonly recorded on a five-stage scale: 1. Never Heard of It, 2. Heard of It, 3. Know a Little, 4. Know a Fair Amount, 5. Know It Well. See Favorability Scale.
Exclusive_Agree-agreements between manufacturers and middlemen in which the latter are granted sole rights to distribute a product within a defined territory.
Per_Diem_Expens
the payment of travel and accommodation expenses to a salesperson at a fixed daily rate. ...
another definition in the dictionary:
Credit-the allowance of time in which to pay for a purchase. See Consumer Credit.
Geographic_Mark-a distinctive characteristic of the industrial market, the industrial market tends to be more geographically concentrated than the consumer market.
Promotional_Str
the element of a firm's decision-making concerned with choosing the most appropriate mix of advertis ...
another definition in the dictionary:
Merchant-_an independent marketing intermediary.
Durables-see Consumer Durables.
