another definition in the dictionary:
Quality_Creep-a phenomenon which, in a counter-productive way, impels a manufacturer to enhance a product over time, increasing its price and thereby diminishing its appeal to the market segment for which it was originally intended.
Ethics-see Marketing Ethics.
Evaluative_Prob
questions posed by salespeople to help their understanding of a prospective customer's feelings on a subject.
see also:
Proactive_Marke
marketing activites which anticipate competitive action and attempt to forestall it, offensive strat ...
another definition in the dictionary:
Audience_Attent-the degree to which a target consumer is likely to pay attention to an advertisement in a particular media outlet, for example, the audience attention probability of an advertisement for a new shampoo is likely to be greater in a women's magazine than in a daily newspaper.
Quantity_Discou-a price reduction made to encourage a purchaser to order a larger quantity than would otherwise have been purchased.
Mummy_Dust
a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to ...
another definition in the dictionary:
Opportunity_Cos-the value of the benefit forfeited by choosing one alternative over another.
AMI-abbrev. Australian Marketing Institute.
Emotional_Appea
advertising messages, usually based on imagery rather than information, which attempt to achieve the ...
another definition in the dictionary:
Channel_System-a method of linking customers and intermediaries by means of an integrated communication network, providing instant ordering, better cost analysis, better inventory control, etc.
NQT-abbrev. New Qualitative Technologies
Distortion
see Selective Distortion. ...
another definition in the dictionary:
Operating_State-a statement of the financial results of a company's operations during an accounting period.
Open_System-any system or enterprise (nation or business firm) that is affected by external forces.
Retail_Mix
the mix of variables, including location, merchandise, communications, price, services, physical att ...
another definition in the dictionary:
Prestige_Builde-the highest-priced item in a product line. See Product Line, Traffic Builder.
Current_Ratio-the commonest of three financial ratios used to evaluate a firm's liquidity, current assets are expressed as a percentage of current liabilities. See Acid-Test Ratio, Quick Ratio.
