another definition in the dictionary:
Specialty_Store-a retail store typically carrying only one, or part of one, product line but having considerable depth within the line, examples include stores selling only jogging shoes for women, or men's hats.
Representative-see Sales Representative.
Exclusive_Agree
agreements between manufacturers and middlemen in which the latter are granted sole rights to distribute a product within a defined territory.
see also:
Convenience_Goo
a category of consumer goods which are bought frequently, quickly and with a minimum of emotional in ...
another definition in the dictionary:
Non_Manipulativ-methods used in selling where a salesperson, rather than trying to force an unwanted product on a customer by high-pressure means, works with the customer to identify a genuine need and to provide a satisfying solution. See Manipulative Selling Techniques.
Microscheduling-the allocating of the total expenditure on advertising within a short period in order to obtain maximum impact.
Open_to_Buy
the money that a reseller has available to spend on stock purchasing at any given time. ...
another definition in the dictionary:
Organisational_-see Industrial Services.
Single_Source_D-marketing research information, collected from the same source - by people-meters and scanning devices, for example - that makes it possible to link an individual's purchasing behaviour to specific media exposure.
Sole_Survivor
the final stage in the family life cycle, two sub-categories are used by marketers in examining cons ...
another definition in the dictionary:
Joint_Venture-a risk-reducing method of market entry in which two firms combine forces to manufacture or market a product, a method of entry into a foreign market in which a firm joins with an overseas company to establish a partnership for the production and marketing of its product abroad.
ATC-See Average Total Cost.
Judgment_Sample
a type of non-probability sample used in gathering primary data in marketing research, the sample is ...
another definition in the dictionary:
Free_on_Board_P-a pricing method in which a producer bears only the costs involved of delivery of goods 'free-on-board' to a local carrier's despatch point, at that time, title for the goods passes to the purchaser, who is responsible for the remainder of the freight charge. See Geographical Pricing.
Inventory-finished goods stored in a warehouse.
Market_Forecast
the anticipated sales for a market as a whole during a given period, taking into account prevailing ...
another definition in the dictionary:
Interviewer_Bia-intentional or unintentional prompting by a marketing researcher which affects the interviewee's response.
Downward_Stretc-introducing a new product into a product line at the lower priced end of the market. See Product Line Stretching, Upward Stretching, Two-Way Stretching.
