Marketing Dictionary

another definition in the dictionary:

Organisational_-purchasing done by organisations for resale purposes, for use in the manufacture of other goods and services, or for the operation of their businesses.

Aseptic_Packagi-a packaging method developed in Sweden in the 1950s, made of paper, foil and plastic aseptic packaging keeps foods bacteria-free for months without refrigeration. See Packaging, Primary Packaging, Secondary Packaging, Shipping Packaging.

Exclusive_Assor

an assortment strategy in which a reseller decides to carry the product line of only one manufacturer. See Assortment Strategies, Broad Assortment, Deep Assortment, Scrambled Assortment.



see also:

Pass_Up_Method
handling a buyer's objection by attempting to ignore or 'pass off' the buyer's objection, especially ...

another definition in the dictionary:

Sales_Quota-the expected level of sales for a territory in a given period, a sales quota is the expression of a territory's volume and profit objectives.

Divisional_Mark-a marketing manager with responsibility for the marketing activities of one of the operating divisions of a company.

Non_Cumulative_
a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount. ...

another definition in the dictionary:

Repositioning-arranging for a product or brand to occupy some other clear and distinctive position in the market and in the minds of target consumers than that which it presently occupies, repositioning may be necessary or desirable if sales expectations are not being met, or to allow for the introduction to the market of a new product or brand, or similar. See Market Positioning.

Approach-the stage in the selling process in which a salesperson contacts a potential customer to make an appointment or to present a product.

Functional_Orga
the organisation of a firm's business activities so that a separate division is responsible for each ...

another definition in the dictionary:

Attributes-see Features.

Macro_environme-the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm's decision making and have an impact upon its performance.

Installations
a classification of industrial goods which includes land, buildings and major equipment. ...

another definition in the dictionary:

Brand_Advertisi-the featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.

Reinforcement-the reward or punishment delivered by a particular response to a stimulus.

Full_Function_M
see Full-Service Wholesaler. ...

another definition in the dictionary:

High_Contact_Re-a recent trend in retailing in which some retailers attempt to position themselves by emphasising the services aspects of their products more than the goods themselves.

Actual_Product-the tangible features of a product, including styling, quality level, features, brand name and packaging, also called the Formal Product or Tangible Product. See Augmented Product, Core Product.


Please, choose the letter

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z




SiteMap Katalog ORN New Marketing Dictionary CrawlTrack: free crawlers and spiders tracking script for webmaster- SEO script -script gratuit de détection des robots pour webmaster